Results 151 to 160 of about 923,562 (204)
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2016
The aim of this research is to explore the consumer-brand love relationship. By doing so, 750 entries of consumer statements about their beloved brands were analyzed via discourse analysis. As a result, it was found that brand love is different from interpersonal love.
openaire +2 more sources
The aim of this research is to explore the consumer-brand love relationship. By doing so, 750 entries of consumer statements about their beloved brands were analyzed via discourse analysis. As a result, it was found that brand love is different from interpersonal love.
openaire +2 more sources
Journal of Relationship Marketing
This article, through developing a conceptual model, attempts to examine how influencer marketing impacts electronic word-of-mouth (EWOM), consumer E-brand experience, and E-brand loyalty, while considering the moderating influence of E-brand love.
C. Valmohammadi +3 more
semanticscholar +1 more source
This article, through developing a conceptual model, attempts to examine how influencer marketing impacts electronic word-of-mouth (EWOM), consumer E-brand experience, and E-brand loyalty, while considering the moderating influence of E-brand love.
C. Valmohammadi +3 more
semanticscholar +1 more source
The aftermath of COVID-19, the widespread adoption of AI-based technological innovations, and new social challenges have reflected changes in consumer behavior, prompting us to re-explore the concept of brand love. This study focuses on updating what we know about consumer-brand relationships and exploring brand features and attributes that trigger ...
Alexandre Duarte, Patrícia Dias
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Alexandre Duarte, Patrícia Dias
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Don’t make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon
Journal of business researchThrough three scenario-based experiments and under the theoretical lens of Emotion-in-Relationships Model, this work examines the interplay between brand passion and brand transgression type (Studies 1 and 2), perceived betrayal severity (Studies 2 and 3)
Aslı Tolunay, Cleopatra Veloutsou
semanticscholar +1 more source
Asia Pacific Journal of Marketing and Logistics
PurposeThis study aims to confirm the causal relationship between emotional brand attachment, brand love, and brand commitment, and then explain how these variables affect active engagement.
Chul-Jae Choi, Jialei Xu, Dae-Gyu Min
semanticscholar +1 more source
PurposeThis study aims to confirm the causal relationship between emotional brand attachment, brand love, and brand commitment, and then explain how these variables affect active engagement.
Chul-Jae Choi, Jialei Xu, Dae-Gyu Min
semanticscholar +1 more source
Journal of Service Management
Purpose This study explores the influence of employee empathy on brand love, which subsequently affects customer advocacy, willingness to pay more (WTPM) and tolerance of failure.
Laee Choi, MiRan Kim, Soyeon Kim
semanticscholar +1 more source
Purpose This study explores the influence of employee empathy on brand love, which subsequently affects customer advocacy, willingness to pay more (WTPM) and tolerance of failure.
Laee Choi, MiRan Kim, Soyeon Kim
semanticscholar +1 more source
Journal of Foodservice Business Research
This study examines how greenwashing effects customers’ intention to make environmentally friendly purchases, known as green purchase intention, and how green skepticism, green brand love, and green brand loyalty mediate this relationship.
A. Zaid +3 more
semanticscholar +1 more source
This study examines how greenwashing effects customers’ intention to make environmentally friendly purchases, known as green purchase intention, and how green skepticism, green brand love, and green brand loyalty mediate this relationship.
A. Zaid +3 more
semanticscholar +1 more source
Asia Pacific Journal of Marketing and Logistics
PurposeThe purpose of this study is to investigate how consumer brand engagement (CBE) promotes brand love and eWOM within the influence of brand interactivity and consumer involvement, especially in the context of the smartphone industry and Chinese ...
Siyu Gao, Bilin Shao
semanticscholar +1 more source
PurposeThe purpose of this study is to investigate how consumer brand engagement (CBE) promotes brand love and eWOM within the influence of brand interactivity and consumer involvement, especially in the context of the smartphone industry and Chinese ...
Siyu Gao, Bilin Shao
semanticscholar +1 more source
Investigating the role of brand love on brand advocacy in the local eco hijab fashion industry
Journal of Islamic MarketingPurpose The study analyzes brand love in local eco-hijab fashion (LEHF) by discussing the value of collectivism, fashion consciousness, environmental value, religiosity and brand advocacy.
Iin Mayasari +3 more
semanticscholar +1 more source
Journal of Research in Interactive Marketing
PurposeThis paper aims to identify the mechanism through which consumer empowerment, created via the Facebook brand page (FBBP), is transformed into brand page stickiness.
Rania B. Mostafa, Mohamed Temerak
semanticscholar +1 more source
PurposeThis paper aims to identify the mechanism through which consumer empowerment, created via the Facebook brand page (FBBP), is transformed into brand page stickiness.
Rania B. Mostafa, Mohamed Temerak
semanticscholar +1 more source