Results 11 to 20 of about 18,240 (315)
Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty? [PDF]
Frontiers in Psychology, 2022 The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and ...
Libin Chen +3 more
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Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia [PDF]
Frontiers in Psychology, 2022 BackgroundIn recent years, technological advancements have increased the importance of innovation activities. Therefore, firms invest millions of dollars in innovation activities to ensure long-term business sustainability.
Lin Yi +2 more
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ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023 Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust.
Alifia Lisda Zetty Aqmi +1 more
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DeReMa (Development Research of Management): Jurnal Manajemen, 2021 The purpose of this research is to test the effect of brand experience on brand loyalty, brand experience on brand love, brand love on brand loyalty, and brand love in mediating the influence of brand experience on brand loyalty.
Stefany Stefany +2 more
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PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND TRUST TERHADAP BRAND LOYALTY PADA KONSUMEN KOBER MIE SETAN
E-Jurnal Manajemen, 2022 Brand loyalty adalah keterikatan yang dimiliki pelanggan terhadap suatu merek, memotivasi pelanggan untuk menunjukkan perilaku pembelian yang konsisten dari merek yang disukai.
Ade Mela Dewi Dirayani, Kastawan Mandala
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Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
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MIX: Jurnal Ilmiah Manajemen, 2021 The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5 ...
Keni Keni, Callista Callista
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Majalah Ilmiah Bijak, 2023 The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 ...
Murti Wijayanti +2 more
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Journal of Management and Business Review, 2022 This paper is aimed to examine the effect of parent brand loyalty to brand extension loyalty, vice versa, also role of parent brand association as moderator and risk aversion as mediator in the relationship of parent brand loyalty and brand extension ...
Veronica Jenny Tanzil +1 more
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Meningkatkan Loyalitas Merek Dengan Pengalaman Merek Melalui Cinta Merek dan Kepercayaan Merek
Jurnal Ilmiah Manajemen dan Bisnis, 2022 Purpose- The purpose of this study was to examine and analyze the effect of brand experience on brand loyalty through brand love and brand trust The study uses a descriptive quantitative method with a causal approach.Methodology - The research method ...
Lailatul Qomariyah, Didit Haryadi
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