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Precision and Progress: Key Developments in Craniomaxillofacial Surgery. [PDF]

Craniomaxillofac Trauma Reconstr
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Brand passion: Antecedents and consequences

Journal of Business Research, 2013
Abstract This research explores the antecedents and consequences of brand passion. Consumer–brand relationship constructs (brand identification and brand trust) may influence consumers' passion for a brand. Brand passion in turn may influence brand commitment, willingness to pay a higher price for the brand, and positive word of mouth.
Pierre Valette-Florence
exaly   +4 more sources

The power of brand passion in sports apparel brands

Journal of Product and Brand Management, 2019
PurposeThe purpose of this study is to determine if brand passion shapes attitudinal brand loyalty while driving a series of important brand-related outcomes (i.e. brand advocacy, social media following, sense of community, willingness to pay a premium price and alternative devaluation).
Naser Pourazad, Lara Stocchi
exaly   +2 more sources

Turning social endorsement into brand passion

Journal of Business Research, 2021
Abstract Internet technology has popularized the “like” as a type of social endorsements on social media. Despite the high impact of brand passion on customer behavior and brand performance, questions remain regarding how social endorsement triggers customer desires toward a brand.
Trung Dam-Huy Thai, Tien Wang
exaly   +2 more sources