Results 231 to 240 of about 1,837 (249)

Creating Passion Brands

Journal of Brand Management, 2005
openaire   +1 more source

Celebrity endorsement and brand passion among air travelers: Theory and evidence

International Journal of Hospitality Management, 2020
Justin Paul, Rukhsana Gilal, Naeem Gul Gilal   +2 more
exaly  

The role of product design in shaping masstige brand passion: A masstige theory perspective

Journal of Business Research, 2022
Naeem Gul Gilal, Shadma Shahid, Faheem Gul Gilal   +2 more
exaly  

Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality

Journal of Brand Management, 2023
Rukhsana Gilal, Naeem Gul Gilal, Faheem Gul Gilal   +2 more
exaly  

Corporate social responsibility and brand passion among consumers: Theory and evidence

Corporate Social Responsibility and Environmental Management, 2020
Rukhsana Gilal, Na Zhang, Naeem Gul Gilal   +2 more
exaly  

Effect of celebrity athlete endorsement on sporting goods consumers' brand passion and loyalty

Social Behavior and Personality, 2020
Woo-Yeul Baek
exaly  

A new dualistic approach to brand passion: Harmonious and obsessive

Journal of Business Research, 2014
Krist R Swimberghe
exaly  

Luxury brand counterfeiting: the role of enforcement activism and brand passion

Journal of Marketing Theory and Practice
Md Shahidul Islam, Joe F. Hair, Feisal Murshed, Matt C. Howard, William E. Gillis, Khandokar M. Istiak   +5 more
openaire   +1 more source

The Role of Brand Nostalgia in Fostering Brand Loyalty : Effects of Brand Passion, Brand Affection, and Self-Brand Connection

Journal of Korea Parliamentary Law Institute
Ngọc Le, Taeshik Gong
openaire   +1 more source

Actual and ideal-self congruence and dual brand passion

Journal of Consumer Marketing, 2017
Krist R Swimberghe
exaly