Results 241 to 249 of about 1,837 (249)

Linking marketing mix elements to passion-driven behavior toward a brand

International Journal of Contemporary Hospitality Management, 2018
Minseong Kim, Jihye Kim
exaly  

Brand About. A Seriously Playful Approach for Passionate Brand‐Builders and Merchants

Journal of Product & Brand Management, 2011
openaire   +1 more source

Global branding and country of origin: creativity and passion

Asia Pacific Business Review, 2018
openaire   +1 more source

Brand Storm: A Tale of Passion, Betrayal, and Revenge

Corporate Communications: An International Journal, 2001
openaire   +1 more source

Brand passion: exploring consumer/brand relationship antecedents and outcomes

2011
Albert, N., Fetschein, M., Merunka, Dwight, Valette-Florence, Pierre   +3 more
openaire   +1 more source

The dark side of brands: Exploring fear of missing out, obsessive brand passion, and compulsive buying

Journal of Business Research
Yuksel Ekinci, Arnold Japutra, Sianne Gordon-Wilson   +2 more
exaly  

Psychological needs, brand attachment, and passion for themed-restaurant brands: A generational perspective

Journal of Retailing and Consumer Services
Faheem Gul Gilal, Jian Zhang, Sadam Hussain Arijo, Rukhsana Gul Gilal, Chunxiao Chen   +4 more
openaire   +1 more source

How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion

2007
Bauer, Hans H., Heinrich, Daniel, Martin, Isabel   +2 more
openaire   +1 more source

The effects of Social Capital on Brand Evangelism in Online Brand Fan Page: the Role of passionate Brand Love.

Crystal T. Lee, Sara H. Hsieh
openaire   +1 more source