Results 271 to 280 of about 180,484 (281)

Brand passion: a systematic review and future research agenda

Journal of Brand Management, 2023
Faheem Gul Gilal, Justin Paul, Asha Thomas, Lia Zarantonello, Rukhsana Gul Gilal   +4 more
openaire   +1 more source

Passion in the Branding of International Football Clubs

2023
openaire   +1 more source

Luxury brand counterfeiting: the role of enforcement activism and brand passion

Journal of Marketing Theory and Practice
Md Shahidul Islam, Joe F. Hair, Feisal Murshed, Matt C. Howard, William E. Gillis, Khandokar M. Istiak   +5 more
openaire   +1 more source

The Role of Brand Nostalgia in Fostering Brand Loyalty : Effects of Brand Passion, Brand Affection, and Self-Brand Connection

Journal of Korea Parliamentary Law Institute
Ngọc Le, Taeshik Gong
openaire   +1 more source

Brand About. A Seriously Playful Approach for Passionate Brand‐Builders and Merchants

Journal of Product & Brand Management, 2011
openaire   +1 more source

Computing the Effect of Brand Passion on Consumer Behaviour

2022
Yashodhan Karulkar, Gautam Iyer, Anshika Gupta, Mahendra Parihar   +3 more
openaire   +1 more source

Brand passion: exploring consumer/brand relationship antecedents and outcomes

2011
Albert, N., Fetschein, M., Merunka, Dwight, Valette-Florence, Pierre   +3 more
openaire   +1 more source

Psychological needs, brand attachment, and passion for themed-restaurant brands: A generational perspective

Journal of Retailing and Consumer Services
Faheem Gul Gilal, Jian Zhang, Sadam Hussain Arijo, Rukhsana Gul Gilal, Chunxiao Chen   +4 more
openaire   +1 more source

Marketing political brands: passionate punters need consistent messaging

2013
openaire   +1 more source

Global branding and country of origin: creativity and passion

Asia Pacific Business Review, 2018
openaire   +1 more source