Results 251 to 260 of about 181,245 (295)
Precision and Progress: Key Developments in Craniomaxillofacial Surgery. [PDF]
Craniomaxillofac Trauma Reconstreuropepmc +1 more source
Some of the next articles are maybe not open access.
Related searches:
Related searches:
Turning social endorsement into brand passion
Journal of Business Research, 2021Abstract Internet technology has popularized the “like” as a type of social endorsements on social media. Despite the high impact of brand passion on customer behavior and brand performance, questions remain regarding how social endorsement triggers customer desires toward a brand.
Tien Wang +3 more
openaire +3 more sources
Brand passion: Antecedents and consequences
Journal of Business Research, 2013Abstract This research explores the antecedents and consequences of brand passion. Consumer–brand relationship constructs (brand identification and brand trust) may influence consumers' passion for a brand. Brand passion in turn may influence brand commitment, willingness to pay a higher price for the brand, and positive word of mouth.
Albert, N. +2 more
openaire +5 more sources
Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis
Psychology & Marketing, 2021AbstractPrior research in the brand management realm has broadly captured passion for a brand through brand‐related factors. However, to the authors’ knowledge, how the fit between a brand and its corporate social responsibility efforts (strategic CSR‐brand fit) drive brand passion has been surprisingly ignored.
Faheem Gul Gilal +3 more
openaire +3 more sources
The power of brand passion in sports apparel brands
Journal of Product & Brand Management, 2019PurposeThe purpose of this study is to determine if brand passion shapes attitudinal brand loyalty while driving a series of important brand-related outcomes (i.e. brand advocacy, social media following, sense of community, willingness to pay a premium price and alternative devaluation).
Naser Pourazad, Lara Stocchi, Vipul Pare
openaire +4 more sources
Journal of Business Research, 2019
Abstract In today's increasingly competitive and dynamic marketplace, achieving brand commitment is one of the ultimate goals for brands. Considering the heightened importance and relevance of brand's ethical perception and its symbolic benefits, the present research examines the impacts of perceived brand ethicality on brand passion and brand ...
Gopal Das +3 more
openaire +3 more sources
Abstract In today's increasingly competitive and dynamic marketplace, achieving brand commitment is one of the ultimate goals for brands. Considering the heightened importance and relevance of brand's ethical perception and its symbolic benefits, the present research examines the impacts of perceived brand ethicality on brand passion and brand ...
Gopal Das +3 more
openaire +3 more sources