Results 271 to 280 of about 181,245 (295)

Passion Branding

2023
openaire   +1 more source

The role of product design in shaping masstige brand passion: A masstige theory perspective

Journal of Business Research, 2022
Naeem Gul Gilal, Shadma Shahid, Syed Mir Muhammad Shah   +2 more
exaly  

Creating Passion Brands

Journal of Brand Management, 2005
openaire   +1 more source

Creating Passion Brands: Getting to the Heart of Branding

Journal of Product & Brand Management, 2006
openaire   +1 more source

Sneaking the dark side of brand engagement into Instagram: The dual theory of passion

Journal of Business Research, 2021
Shintaro Okazaki, Florian Schuberth, Takumi Tagashira   +2 more
exaly  

Celebrity endorsement and brand passion among air travelers: Theory and evidence

International Journal of Hospitality Management, 2020
Faheem Gul Gilal, Justin Paul, Naeem Gul Gilal   +2 more
exaly  

Corporate social responsibility and brand passion among consumers: Theory and evidence

Corporate Social Responsibility and Environmental Management, 2020
Faheem Gul Gilal, Nisar Ahmed Channa, Naeem Gul Gilal   +2 more
exaly  

Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality

Journal of Brand Management, 2023
Naeem Gul Gilal
exaly  

Global Branding and Country of Origin. Creativity and Passion

2016
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international brands, but also by embedded elements, such the impact of ...
AIELLO, Gaetano, Raffaele Donvito, VESCOVI, Tiziano   +2 more
openaire   +1 more source

A new dualistic approach to brand passion: Harmonious and obsessive

Journal of Business Research, 2014
Krist R Swimberghe
exaly