Results 291 to 295 of about 181,245 (295)

The dark side of brands: Exploring fear of missing out, obsessive brand passion, and compulsive buying

Journal of Business Research
Arnold Japutra, Yuksel Ekinci
exaly  

Psychological needs, brand attachment, and passion for themed-restaurant brands: A generational perspective

Journal of Retailing and Consumer Services
Faheem Gul Gilal, Jian Zhang, Sadam Hussain Arijo, Rukhsana Gul Gilal, Chunxiao Chen   +4 more
openaire   +1 more source

Marketing political brands: passionate punters need consistent messaging

2013
openaire   +1 more source

Global branding and country of origin: creativity and passion

Asia Pacific Business Review, 2018
openaire   +1 more source

How to Create High Emotional Consumer-Brand Relationships? The Causalities of Brand Passion

2007
Bauer, Hans H., Heinrich, Daniel, Martin, Isabel   +2 more
openaire   +1 more source