Results 281 to 290 of about 181,245 (295)

Passion in the Branding of International Football Clubs

2023
openaire   +1 more source

Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective

Review of Managerial Science, 2018
Faheem Gul Gilal, Jian Zhang, Rukhsana Gul Gilal   +2 more
exaly  

Luxury brand counterfeiting: the role of enforcement activism and brand passion

Journal of Marketing Theory and Practice
Md Shahidul Islam, Joe F. Hair, Feisal Murshed, Matt C. Howard, William E. Gillis, Khandokar M. Istiak   +5 more
openaire   +1 more source

The Role of Brand Nostalgia in Fostering Brand Loyalty : Effects of Brand Passion, Brand Affection, and Self-Brand Connection

Journal of Korea Parliamentary Law Institute
Ngọc Le, Taeshik Gong
openaire   +1 more source

Service quality and brand loyalty

International Journal of Contemporary Hospitality Management, 2016
Jane Hemsley-Brown, Ibrahim Alnawas
exaly  

Brand About. A Seriously Playful Approach for Passionate Brand‐Builders and Merchants

Journal of Product & Brand Management, 2011
openaire   +1 more source

Computing the Effect of Brand Passion on Consumer Behaviour

2022
Yashodhan Karulkar, Gautam Iyer, Anshika Gupta, Mahendra Parihar   +3 more
openaire   +1 more source

Linking marketing mix elements to passion-driven behavior toward a brand

International Journal of Contemporary Hospitality Management, 2018
Min-Seong Kim
exaly  

The formation of sub-brand love and corporate brand love in hotel brand portfolios

International Journal of Hospitality Management, 2019
Yao-Chin Wang, Hailin Qu
exaly  

Brand passion: exploring consumer/brand relationship antecedents and outcomes

2011
Albert, N., Fetschein, M., Merunka, Dwight, Valette-Florence, Pierre   +3 more
openaire   +1 more source