Results 71 to 80 of about 180,484 (281)

Role of Evangelism Marketing: Paradigm towards Brand Loyalty and Consumer Buying Behavior for Sri Lankan Tea Brands

Kelaniya Journal of Management
Evangelism marketing (EM) generates robust emotional links towards a Brand. Evangelism marketing creates a strong emotional connection between the brand and the consumer by uplifting brand loyalty (BL) through leveraging passion and encouragement.
Shehani, S.A.C., Fernando, P.I.N.
doaj   +1 more source

Parâmetros físico-químicos de polpas de fruta produzidas na cidade de Petrolina – PE

Revista Verde de Agroecologia e Desenvolvimento Sustentável, 2015
Este trabalho teve como objetivo avaliar os parâmetros físico-químicos de polpas de fruta produzidas e comercializadas na cidade de Petrolina-PE, tendo como referência a Instrução Normativa nº 1, de 7 jan. 2000, do Ministério da Agricultura que define as
A. C. Honorato, C. B. R. Dias, E. B. Souza, I. R. B. Carvalho, K. S. M. Sousa   +4 more
doaj   +1 more source

Effect of Celebrity Credibility on Brand Passion and Brand Loyalty

Global Management Sciences Review
The objective of this study is to assess how celebrity credibility influences brand passion and brand loyalty. Various statistical techniques were employed, including structural equation modeling, descriptive analysis, correlation, regression, reliability, and frequency analyses.
Zargham Ullah Khan, Tania Arshad, Naveed Alam   +2 more
openaire   +1 more source

Influence of Brand Personality Congruence, Brand Attachment, Brand Love and Obsessive Passion on Compulsive Buying Behavior

Pakistan Journal of Commerce and Social Sciences
The importance of brand personality congruence (BPC), brand attachment (BA) and brand love (BL) in the luxury marketing is paramount. Still, their relationships in enhancing the customers obsessive passion (OP) and compulsive buying behavior (CBB) through the moderating role of materialism remains tenuous in luxury branding. Addressing these gaps, this
Attiq, Saman, Kashif, Muhammad, Shamim, Amjad, Afzal, Hannan   +3 more
openaire   +2 more sources

A second species of non‐crocodyliform crocodylomorph from the Late Triassic fissure deposits of southwestern UK: Implications for locomotory ecological diversity in Saltoposuchidae

The Anatomical Record, EarlyView.
Abstract The Late Triassic–Early Jurassic fissures of the Bristol Channel area (southwest England and south Wales) are renowned for their diverse vertebrate faunas. These assemblages have yielded an array of predominantly small‐bodied forms that are crucial to our understanding of the early evolution of several major tetrapod clades.
Ewan H. Bodenham, Stephan N. F. Spiekman, Susannah C. R. Maidment, Paul Upchurch, Philip D. Mannion   +4 more
wiley   +1 more source

Find Your Park Friday: For the Love of Nature

, 2016
The Civil War Institute will be celebrating the National Park Service Centennial this spring with its brand new “Find Your Park Friday” series. Inspired by the NPS #FindYourPark campaign, the series will challenge our fellows to share their experiences ...
Lauck, Jeffrey L.
core  

ScotRail and Adopt A Station: the indirect benefits of community involvement in public transport spaces [PDF]

, 2012
In recent years the customer role has evolved from a passive recipient of services to a proactive cocreator in the activities of an organisation Customers are increasingly viewed as a resource with firms increasing collaboration to increase benefits to ...
Alexander, Matthew
core  

Impact of brand authenticity on word-of-mouth for tourism souvenirs

Cogent Business & Management
Although prior studies have shown that consumers who perceive brand authenticity are more likely to spread word-of-mouth (WOM) recommendations, the underlying explanatory mechanism in the context of souvenir products in tourism remains unclear.
Shoji Tanaka, Changju Kim, Hiroyuki Takahashi, Akihiro Nishihara   +3 more
doaj   +1 more source

Sports Sponsorship As A Tool For Customer Engagement [PDF]

, 2010
This paper reports the findings from a series of semi-structured interviews with Sponsorship Managers in major UK-based sports sponsors. The key theme explored is the use of sponsorship leverage strategies as a means of deepening engagement with both ...
Donlan, Leah
core  

Design as communication in micro-strategy — strategic sensemaking and sensegiving mediated through designed artefacts. [PDF]

, 2013
This paper relates key concepts of strategic cognition in microstrategy to design practice. It considers the potential roles of designers' output in strategic sensemaking and sensegiving.
Blaich, Brown, Cooper, Crilly, Dunne, Dunne, Dutton, Hayes, Jarzabkowski, John Stevens, Klein, Liedtka, Lockwood, Martin, Mintzberg, Phillips, Rittel, Schön, Searle, Simon, Starbuck, Walker, Weick, Weick   +23 more
core   +2 more sources