PENGARUH BRAND PERSONALITY TERHADAP KEPUTUSAN TAMU UNTUK MENGINAP DI THE ARDJUNA BOUTIQUE HOTEL AND SPA : Survei Pada Tamu Individu yang Menginap di The Ardjuna Boutique Hotel and Spa [PDF]
, 2014 Perkembangan bisnis dewasa ini berkembang pesat seiring dengan perkembangan era globalisasi yang berpengaruh kuat terhadap perekonomian dunia, industri pariwisata adalah salah satu diantaranya.
Putri, Yulvina Kusuma
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Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Accurate localization of epileptogenic tubers (ETs) in patients with tuberous sclerosis complex (TSC) is essential but challenging, as these tubers lack distinct pathological or genetic markers to differentiate them from other cortical tubers.
Tinghong Liu +11 more
wiley +1 more source
The Role of Brand Personality in Stimulating Mobile Purchase Decision; Considering the Intervention of Brand Trust and Advertising Content [PDF]
تحقیقات بازار یابی نوین, 2017 Brand personality and brand trust are considered as the fundamental concepts in the field of consumer relationship with brand. Although researches on different aspects of brand are clearly increased in different fields of marketing within the recent ...
Hossein Khanighar +2 more
doaj
The Impact of Salesperson Look-Brand Personality Congruence on Brand Affect
Asia Marketing Journal, 2018 Branded service encounters, in which various aspects of frontline employees are strategically aligned with the firm’s brand positioning, can be achieved along several dimensions such as employee appearance, manner, and personality.
Heekyung Lee, Youjae Yi
doaj +1 more source
Implementing an intended brand personality: a dyadic perspective [PDF]
, 2018 The authors examine the transformation of an intended brand personality (i.e., the way brand management would like consumers to perceive the brand's personality) into a realized brand personality (i.e., the consumer's actual perception of the brand's ...
Hoyer, Wayne +3 more
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Brand personality: Current insights and future research directions
Journal of business research, 2023 Víctor Calderón-Fajardo +3 more
semanticscholar +1 more source
Annals of Clinical and Translational Neurology, EarlyView.ABSTRACT Objective Super‐Refractory Status Epilepticus (SRSE) is a rare, life‐threatening neurological emergency with unclear etiology in many cases. Mitochondrial dysfunction, often due to disease‐causing genetic variants, is increasingly recognized as a cause, with each gene producing distinct pathophysiological mechanisms.
Pouria Mohammadi +2 more
wiley +1 more source
Conational Drivers Influencing Brand Preference among Consumers [PDF]
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
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The Effects of Antecedents of Outdoor Sportswear Brand Personality on Brand Personality, Attachment and Commitment [PDF]
, 2013 This study examines the impacts of antecedents on the outdoor sportswear brand personality dimensions and identifies the effects of brand personality dimensions on brand attachment and brand commitment.
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Branding instead of product innovation: a study on the brand personalities of the UK’s electricity market [PDF]
, 2017 This study extends understanding of and demonstrates the importance of corporate branding in the energy sector. We analyse the relationship between branding and consumer switching behaviour among the UK’s Big Six electricity providers.
Aaker +116 more
core +2 more sources