Investigation The Effect of Brand Personality on Customers’ Personality on IRAN KHODRO Company [PDF]
پژوهشهای مدیریت عمومی, 2013 The Importance of brand and its impact on sales of products and services is growing increasingly. The various studies have shown that these days consumers choose brands which have high similarity with their personality.
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Relationship between Consumer Identity and Brand Personality as a Factor of Brand Commitment
Социальная психология и общество, 2015 The article analyzes the relationship between consumer identity and brand personality as a factor of consumer commitment to the brand. We hypothesized that: a) there is a link between consumer identity and preferred brand’s personality; b) the higher the
Antonova N. V., Morozova V.D.
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Reinforcement of Customers’ Extra-Role Behavior byBrand Personality andOnlineBrand Experience in DigitalBusiness Environment [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2020 The expansion of digital business is along with opportunities and challenges, one of the most important challenges is the negative information about the brands.
Morteza Maleki MinBashRazgah +2 more
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Brand personality: theory and dimensionality [PDF]
Journal of Product & Brand Management, 2018 PurposeThis paper aims to critique human personality as a theory underpinning brand personality and to propose instead a theory from human perception, and by doing so, to identify universally relevant dimensions.Design/methodology/approachA review of published measures of brand personality, a re-analysis of two existing data bases and the analysis of ...
Davies, Gary +4 more
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Primary lung carcinomas and bronchial carcinoid tumors (BC) are very rare malignancies in childhood. While typical BC and mucoepidermoid carcinomas are mostly low‐grade, localized tumors with a more favorable prognosis than in adults, necessitating avoidance of overtreatment, adenocarcinomas of the lung are often diagnosed at advanced disease ...
Michael Abele +19 more
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Brand Personality Creation Through Advertising (Study Kfc on Television Commercial Break) [PDF]
, 2016 The perfect concept of Advertising and its application on the mass media cannot be separated with one central aspect from any sold product or certain service, named Brand personality and depends on five main aspects, which are Sincerity, Excitement ...
Bernardy, Anne +2 more
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Jurnal Ekonomi dan Bisnis, 2018 This study aims to know and analyze the influence of brand experience, brand personality and brand community to brand loyalty with brand trust as a variable intervening on Oriflame products ..
Alifah Ratnawati, Annisa Ayu Lestari
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30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [PDF]
مدیریت بازرگانیObjective Brands play a pivotal role in establishing connections with customers, transcending mere commercial transactions to foster sustainable and profitable relationships. These roles manifest themselves in functional, symbolic, and emotional domains,
Mohammad Rahim Esfidani +3 more
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the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love [PDF]
مطالعات رفتار مصرف کننده., 2020 The purpose of this study is to investigate the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand love.
Hossein Rahimi kellour +2 more
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Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico [PDF]
The brand equity is built around brand personality as one of the core dimensions. The psychographic variables like emotions associated with the brand image constitute the personality of a brand.
Rajagopal
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