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MENCIPTAKAN GREEN BRAND PERSONALITY BAGI MEREK RAMAH LINGKUNGAN
Matrik, 2018 Tujuan penelitian ini adalah menjelaskan pengaruh green brand terhadap green brand personality, pengaruh green brand terhadap green brand image, pengaruh green brand image terhadap green brand personality, peran green brand image sebagai mediasi pengaruh
Gede Suparna +3 more
doaj +1 more source
Luxury Brand Perception, Social Influence, and Brand Personality to Predict Purchase Intention
Jurnal Komunikatif, 2022 The key purpose of this study is to investigate the relationships between luxury brand perception, social influence, and brand personality towards purchase intention. It has been increasingly important for every company to improve its customers’ purchase
Keni Keni +3 more
semanticscholar +1 more source
STUDI MENGENAI CITY BRANDING KOTA YOGYAKARTA SEBAGAI KOTA PELAJAR DI INDONESIA
Matrik, 2019 Penelitian ini bertujuan untuk menganalisis pengaruh attitude toward brand, brand uniqueness, dan brand personality terhadap self-brand connection serta pengaruh self-brand connection terhadap brand advocacy.
Steffanie Yu, Ari Setiyaningrum
doaj +1 more source
Validating brand identification and personality scale within the South African retail-banking context [PDF]
Banks and Bank Systems, 2021 While marketing experts agree that brand personality is important for brand identification, there is no evidence of a validated brand-identification-and-personality scale in the context of retail banking in South Africa.
Marko van Deventer
doaj +1 more source
Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust
Journal of Open Innovation: Technology, Market and Complexity, 2022 In this study, Airbnb’s brand personality is explored in relation to its effects on consumer involvement and institutional trust. The objective of this paper is to fill a gap in marketing research by building up a solid understanding of the relationship ...
António Cardoso +7 more
semanticscholar +1 more source
Brand personality and its influence on brand loyalty - Do sophisticated brands have more brand loyal customers? [PDF]
, 2009 Objectives. Creating loyal customers is one of the most important aims organisations have. However, most marketing departments try to create loyal customers through customer loyalty programmes only.
Bekk, Magdalena +4 more
core +1 more source
Kinerja, 2021 The fashion industry is one of the sectors in the creative economy. In 2019, the Indonesian Ministry of Industry revealed that the clothing industry recorded the largest export value.
Naurah Tsabitah, Rila Anggraeni
semanticscholar +1 more source
Customer Brand Personality, Dining Experience, and Satisfaction at Luxury Hotel Restaurants
Journal of Tourism and Services, 2022 The study’s primary purpose is to investigate customer brand personality’s effect on their dining experience and satisfaction at luxury hotel restaurants in Malaysia.
T. Ismail +3 more
semanticscholar +1 more source
Journal of Marketing for Higher Education, 2022 The rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education.
Hande Karadağ +2 more
semanticscholar +1 more source
, 2019 Esta dissertação tem como objetivo principal investigar o tema Personal Branding – processo de construção e gerenciamento da marca pessoal, que é baseado na essência do indivíduo - seus valores, crenças e propósito de vida, visando tornar sua marca pessoal forte, autêntica, confiável e altamente diferenciada.
Christopher Spall, Holger J. Schmidt
+6 more sources