Results 301 to 310 of about 1,252,515 (351)

Brand Personality

2023
Larry D. Kelley, Sarah Turnbull, Donald W. Jugenheimer   +2 more
openaire   +1 more source

BRAND “MINDS” ABOUT YOU: HOW BRAND PERSONALIZATION AFFECTS BRAND PERSONALITY

Global Fashion Management Conference, 2018
Hua Chang, Pielah Kim
openaire   +1 more source

Personal Brands and Branding

2021
openaire   +1 more source

Trait Activation Theory: A Review of the Literature and Applications to Five Lines of Personality Dynamics Research

Annual Review of Organizational Psychology and Organizational Behavior, 2021
Margaret J Toich
exaly  

Revisit the formation of destination brand personality

Annals of Tourism Research, 2022
Jingqiang Wang, Mimi Li, Cong Li, Dan Li, Guyang Lin   +4 more
semanticscholar   +1 more source

Enjoyment or autonomy? The interactive effect of brand ritual and brand personality on consumer purchase

Psychology & Marketing, 2022
Yaxuan Ran, E. Wan
semanticscholar   +1 more source

Personal Branding

2020
James Cohen, Thomas Kenny
openaire   +1 more source

The mediating role of brand trust in the relationship between brand personality and brand loyalty

Journal of Consumer Behaviour, 2021
N. Villagra, Abel Monfort, Joaquín Sánchez Herrera   +2 more
semanticscholar   +1 more source

Exploring the role of personality, trust, and privacy in customer experience performance during voice shopping: Evidence from SEM and fuzzy set qualitative comparative analysis

International Journal of Information Management, 2021
Ransome Epie Bawack, Kevin Daniel André Carillo   +1 more
exaly  

Social media marketing and brand personality to brand loyalty with brand trust and brand equity as a mediator

, 2021
Erma Wantini, Fetria Eka Yudiana
semanticscholar   +1 more source