Results 31 to 40 of about 1,252,515 (351)
South East Asian Journal of Management, 2021 Research Aims: Laptops are essential in people's everyday lives. Since laptop utilization has been very high during the COVID-19 pandemic because of the restrictions imposed by the pandemic, many laptop manufacturers have made efforts to drive consumers ...
Lidya Nur Hanifati, Imam Salehudin
semanticscholar +1 more source
Investigation The Effect of Brand Personality on Customers’ Personality on IRAN KHODRO Company [PDF]
پژوهشهای مدیریت عمومی, 2013 The Importance of brand and its impact on sales of products and services is growing increasingly. The various studies have shown that these days consumers choose brands which have high similarity with their personality.
doaj +1 more source
Relationship between Consumer Identity and Brand Personality as a Factor of Brand Commitment
Социальная психология и общество, 2015 The article analyzes the relationship between consumer identity and brand personality as a factor of consumer commitment to the brand. We hypothesized that: a) there is a link between consumer identity and preferred brand’s personality; b) the higher the
Antonova N. V., Morozova V.D.
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Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude
International Journal of Asian Business and Information Management, 2021 This study aims to examine the influence of different brand personalities on buyers' purchase intention and examines the role of buyers' brand attitude. Data were collected through questionnaire survey.
B. Rup +2 more
semanticscholar +1 more source
Reinforcement of Customers’ Extra-Role Behavior byBrand Personality andOnlineBrand Experience in DigitalBusiness Environment [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2020 The expansion of digital business is along with opportunities and challenges, one of the most important challenges is the negative information about the brands.
Morteza Maleki MinBashRazgah +2 more
doaj +1 more source
Brand personality: theory and dimensionality [PDF]
Journal of Product & Brand Management, 2018 PurposeThis paper aims to critique human personality as a theory underpinning brand personality and to propose instead a theory from human perception, and by doing so, to identify universally relevant dimensions.Design/methodology/approachA review of published measures of brand personality, a re-analysis of two existing data bases and the analysis of ...
Davies, Gary +4 more
openaire +2 more sources
Sustainability, 2020 The global use of smartphone has had tremendous social, environmental, and economic impacts in the last decade, and continues to grow impressively. In order to comprehend customers’ purchase behavior, it is crucial to understand the driving force behind ...
Y. Mao +8 more
semanticscholar +1 more source
Islamic banks’ brand personality and customer satisfaction: an empirical investigation through SEM
, 2021 Purpose Brand personality plays an important role in affecting customer satisfaction. The Muslim population is estimated to reach 30% of the world’s population, and it is considered as the fastest-growing religion in the world.
M. Jan, Ali Shafiq
semanticscholar +1 more source
Pediatric Blood &Cancer, EarlyView.ABSTRACT Introduction We developed MedSupport, a multilevel medication adherence intervention designed to address root barriers to medication adherence. This study sought to explore the feasibility and acceptability of the MedSupport intervention strategies to support a future full‐scale randomized controlled trial.
Elizabeth G. Bouchard +8 more
wiley +1 more source
Brand Personality Creation Through Advertising (Study Kfc on Television Commercial Break) [PDF]
, 2016 The perfect concept of Advertising and its application on the mass media cannot be separated with one central aspect from any sold product or certain service, named Brand personality and depends on five main aspects, which are Sincerity, Excitement ...
Mumu, R. L. (Richard) +1 more
core +1 more source