Results 31 to 40 of about 299,639 (205)

The Influence of Islamic Brand Engagement as A Moderation Variable on Brand Loyalty in Bank Syariah Indonesia Customers

Ijtimā'iyya
This study aims to determine the ability of Islamic brand attachment to moderate the influence of brand personality, customer satisfaction, and aura brand customer religiosity towards brand loyalty in Indonesian Islamic banks.
Chandra Warsito, Sofia Yustiani Suryandari, Pujiati Pujiati, Nida Umi Farhah, Norailis Ab. Wahab   +4 more
doaj   +1 more source

The Influence of the Brand Personality Concept on Consumer Satisfaction and Loyalty

Management, 2022
Research Question: The goal of this research is to describe how the concept of brand personality and its dimensions affect customer satisfaction and loyalty.
Ivana Marković, Biljana Rabasović, Nikola Stojanović   +2 more
doaj   +1 more source

The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook [PDF]

, 2017
In this research, we investigate how two distinct and universal dimensions of brand personality - brand masculinity and brand femininity - which constitute the two dimensions of brand gender (Grohmann 2009) influence consumer-brand engagement on Facebook.
Azar, Salim, Machado, Joana César, Vacas de Carvalho, Leonor   +2 more
core   +1 more source

The university brand as a factor in attracting applicants

Образование и наука, 2023
Introduction. Today, the competition in educational market is increasing. A wide range of online courses with a simultaneous tendency decrease the interest of school­children in higher education.
I. I. Cherkasova, V. V. Cherkasov, A. V. Cherkasov   +2 more
doaj   +1 more source

PENGARUH BRAND PRESTIGE DAN PERSONALITY CONGRUENCE TERHADAP BRAND LOYALTY DENGAN BRAND ATTITUDE SEBAGAI VARIABEL MEDIASI PADA MAHASISWA UNSYIAH PENGGUNA PRODUK RIPCURL [PDF]

, 2014
Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh Brand Prestige dan Personality Congruence terhadap Brand Loyalty dengan Brand Attitude sebagai Variabel Mediasi pada Mahasiswa Unsyiah Pengguna Produk RipCurl. Responden penelitian adalah
NANTA AULIA
core  

Effect of brand inclusivity and brand personality on consumer-based brand equity in B2C market: moderating roles of gender and personal income

Future Business Journal
The paper investigates the effect of brand inclusivity and brand personality on consumer-based brand equity. A survey design using cross-sectional approach to data collection was employed.
Essa Mubrik Almutairi
doaj   +1 more source

The Nuances of Brand Personality: A Corpus-assisted Linguistic Analysis of Web-based Communications of Fashion Brands

Hermes, 2018
The ability to establish a particular brand personality (i.e. a set of human personality traits that consumers associate with a brand) is a key component of fashion brand management and communication.
Belinda Crawford Camiciottoli
doaj   +1 more source

THE EFFECT OF PRODUCT, BRAND ASSOCIATION, BRAND PERSONALITY AND ENDORSER IN INTENSE BUYING

Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen, 2023
This study is aimed to determine how the effect of endorser, brand association, brand personality and product characteristics in intense buying of Energy drinks Herbaviton. This study is took the 150 respondents and used judgmental sampling method.
Anang Firmansyah
doaj   +1 more source

Prioritizing the Describing Factors in Promoting Brand Personality Using Fuzzy Delphi Technique [PDF]

مطالعات رفتار مصرف کننده., 2020
Promoting brand personality can be a sufficient impetus for customer satisfaction, loyalty, commitment, affective and emotional attachment between customers and the brand.
Saeed Mir, Ali Rashidpoor
doaj  

Better positioning through competitor analysis and enhancement of brand awareness on website [PDF]

, 2018
Brand positioning is not just a core marketing concept, it is a foundation for the sustainable development of a business. However, some companies might either overlook the importance of brand positioning or fail to get their positioning message across to
Tso, Hoi, Wood, Brent
core