Communicating corporate social responsibility to involve stakeholders. The case of employer branding for university students [PDF]
, 2017 La responsabilità sociale d'impresa (o Corporate Social Responsibility, CSR) è uno strumento efficace di marketing e la sua efficacia è mediata dalla modalità con cui le aziende comunicano le proprie attività di CSR agli stakeholder.
Bonaiuto, Marino +5 more
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Expert Journal of Marketing, 2016 The purpose of this study is to investigate a model of brand personality and the effect of a halal brand on purchase intentions, particularly, by highlighting of religious commitment mediated between brand personality, and purchase intentions on a Halal ...
M. Dharma Tuah Putra NASUTION +2 more
doaj
Jurnal Maksipreneur: Manajemen, Koperasi, dan EntrepreneurshipThis research was conducted to determine the factors influencing Brand Loyalty to international clothing brands in Batam City, which is mediated by Brand Trust. By using purposive sampling, samples obtained as many as 355 respondents.
Jeffri Winardy, Dewi Khornida Marheni
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Pengaruh Brand Personality Pada Brand Trust, Brand Attachment, Brand Commitment, Dan Brand Loyalty [PDF]
, 2011 This study aims to examine the effect of brand personality on brand trust, brand attachment, brand commitment and brand loyalty. Structural Equation Modeling (SEM) is used as analytical method.
Khoiriyah, S. (Siti) +1 more
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Building a unique online corporate identity [PDF]
, 2013 Purpose: The purpose of this paper is to examine the current state of mission and vision statements on corporate websites of Malaysian and Singaporean corporations based on Aaker's brand personality dimensions and analyze how the dimensions are ...
Abdul Aziz, Yuhanis +2 more
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HUBUNGAN ANTARA BRAND PERSONALITY DENGAN LOYALITAS PENGGUNA IPHONE PADA KALANGAN MAHASISWA DI KOTA BANDUNG [PDF]
, 2016 Hubungan antara Brand Personality dengan Loyalitas Pengguna iPhone pada Kalangan Mahasiswa di Kota Bandung. Skripsi. Departemen Psikologi Fakultas Ilmu Pendidikan UPI. Bandung (2016).
Putri, Varininta Dityasari Betha
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Determining the antecedents and consequences of the airline brand personality
Journal of Airline and Airport Management, 2019 Purpose: This study investigates air passengers’ perceptions of the brand personalities of airlines and explores the relationships between the brand personality and its antecedent factor, the country-of-origin of the airlines, and the consequent factor ...
Jin-Long Lu, Pei-Ya Siao
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Brand Relationships: A Personality-Based Approach [PDF]
, 2010 The authors investigated the relationship between brand personality and brand relationships. The conceptual model was based on the hypothesis that brand personality may nurture specific consumer-brand relationships and that these relationships may ...
Carlos Brito, Helena Nobre
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The relationship of consumer personality traits and brand personality Case Study: owners and buyers of Hyundai cars in Isfahan city [PDF]
کاوشهای مدیریت بازرگانی, 2014 Attributing human personality traits to the commercial brands is an issue which has been the focus of researchers in recent decades. Aspects of brand personality, however, may affect consumer preferences for various reasons.
n adibi, a kazemi, m mohammadi
doaj
Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance [PDF]
Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands.
Rajagopal
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