Results 261 to 270 of about 323,712 (301)

Analysis of brand preference segments

Journal of Business Research, 1978
Abstract Market segments are defined in this article on the basis of a vector of preference levels for alternative brands. The proposed analytical procedure does not require the usual assumption of homogenous perceptions. The resulting segments are shown to differ in perceptions of the brands, correlations of attribute-specific perceptions with ...
James L. Ginter, Edgar A. Pessemier
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Knowledge of Brand and Preference

Psychological Reports, 1995
In a test of whether knowledge of brand influenced 74 subjects' preferences for chocolate candy, knowledge of brand name was associated with preference for the brand. Lack of knowledge of the distinction between brand-name and generic candies was associated with no preference. Gender was not a factor.
Pamela Bonham, Dana Greenlee, Cherly Sue Herbert, Lidi Hruidi, Cheryl Kirby, Angela Perkins, Neil J. Salkind, Roberta Wilfong   +7 more
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Corporate rebranding and brand preference

Asia Pacific Journal of Marketing and Logistics, 2014
Purpose – The purpose of this paper is to investigate the moderating roles of brand name attitude and product expertise on the impact of different corporate rebranding strategies on consumer brand preference. Rebranding strategies include evolutionary and revolutionary rebranding strategies, while brand name attitude is ...
Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Hadi Kuntjara, Christy Ting-Jun Lin   +3 more
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Brand Preferences and Simple Markov Processes

Operations Research, 1960
Brand preference information combined with a simple two-dimensional Markov process can be used to study characteristics of market dynamics. Advertising activity can be used to alter temporarily the brand preference structure of the consuming public. Such changes generate interesting transient conditions that can be studied mathematically.
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Intergenerational influence on brand preferences

Journal of Product & Brand Management, 2011
PurposeThe purpose of this paper is to assess the role that elapsed time and culture may play in affecting intergenerational influence (IGI) on brand preference. The results of an empirical study conducted in Mexico reveal that coincidence in family life‐cycle stage emerges as an important factor in determining IGI strength.Design/methodology/approachA
Maria Eugenia Perez, Dan Padgett, Willem Burgers   +2 more
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Brand preference in Islamic banking

Journal of Islamic Marketing, 2011
PurposeUniversity students have a clear need for bank accounts as they have fees, expenses and cash needs. The usefulness of a current account is therefore pre‐evident and Islamic banks need to focus on their brand image and the services they offer. Indeed, understanding bank selection from Muslim customer's perspective can provide useful information ...
Khaliq Ahmad, Ghulam Ali Rustam, Michael M. Dent   +2 more
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Employer Branding through Preference Matching

2006
Efficient employer branding requires innovative methods of personnel market research to control and target the employer attractiveness of consultancies. Preference matching can be used to determine the specifications potential applicants have for attractive employers and to define the selection and decision-making process of applicants as realistically
Stephan Erlenkaemper, Tom Hinzdorf, Katrin Priemuth, Christian von Thaden   +3 more
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Historical Memory and Brand Preference

SSRN Electronic Journal, 2019
We study how the historical memories of war affect consumer choices of brands from different country-of-origins in the context of the Chinese automotive market. Our research design exploits two natural experiments: (i) the Imperial Japanese Army's Continental Cross-Through Operation in 1944 in Guangxi of China that created local variations in ...
Nan Chen, Zemin (Zachary) Zhong
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Role of Brand Trust and Brand Loyalty on Consumers Brand Preference

Abstract Because of people's growing concern about their health all across the world, the organic food industry is booming. Regular food products have pesticides and other added preservatives, which has unnerved consumers. As the chief manufacturer of organic food items in the world, India stands to gain significantly from the growth of the organic ...
Venkatesh Murthy S, Dr. Saravanan
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Integrative oncology: Addressing the global challenges of cancer prevention and treatment

Ca-A Cancer Journal for Clinicians, 2022
Jun J Mao,, Msce, Lorenzo Cohen, Karen M Mustian   +2 more
exaly