Results 31 to 40 of about 323,451 (283)

STIMULI BRAND PREFERENCE MELALUI SELF-BRAND CONGRUITY DAN BRAND FAMILIARITY BERDASARKAN BRAND ASSOCIATION

Jurnal Ekonomi Manajemen, 2022
ABSTRACTThe purpose of this study was to determine the influence of brand association on brand preference through self-brand congruity and brand familiarity for millennial generation in the culinary industry, especially coffee shops. The research method used is a survey with data collection techniques through distributing questionnaires to 200 ...
Ari Arisman, Depy Muhammad Pauzy
openaire   +1 more source

It Reminds Me of My Happy Childhood: The Influence of a Brand Logo’s Holiday Atmosphere on Merchandise-Related Nostalgic Preference

Journal of Theoretical and Applied Electronic Commerce Research, 2022
The holiday atmosphere abounds in marketing campaigns. The present research examines how the holiday atmosphere of a brand logo influences consumers’ merchandise-related nostalgic preference. Across three studies, the authors find that when consumers are
Tingyi Wang, Rong Chen
doaj   +1 more source

Personalizing the Pediatric Hematology/Oncology Fellowship: Adapting Training for the Next Generation

Pediatric Blood &Cancer, EarlyView.
ABSTRACT The pediatric hematology‐oncology fellowship training curriculum has not substantially changed since its inception. The first year of training is clinically focused, and the second and third years are devoted to scholarship. However, this current structure leaves many fellows less competitive in the current job market, resulting in ...
Scott C. Borinstein, Melissa J. Rose, Scott Moerdler, Richard Ho   +3 more
wiley   +1 more source

Customer Satisfaction Pengaruhnya Terhadap Brand Preference Dan Repurchase Intention Private Brand [PDF]

, 2008
The objectives of this study are to know the influence of customer satisfaction on brand preference for private brand product, to know the influence of brand preference on repurchase intention for private brand product, and to examine the influence of ...
Ardhanari, M. (Margaretha)
core  

Psychosocial Outcomes in Patients With Endocrine Tumor Syndromes: A Systematic Review

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Introduction The combination of disease manifestations, the familial burden, and varying penetrance of endocrine tumor syndromes (ETSs) is unique. This review aimed to portray and summarize available data on psychosocial outcomes in patients with ETSs and explore gaps and opportunities for future research and care.
Daniël Zwerus, Floortje Strobbe, Annemarie A. Verrijn Stuart, Hanneke M. van Santen, Gerlof D. Valk, Sasja A. Schepers, Rachel S. van Leeuwaarde   +6 more
wiley   +1 more source

When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference

Journal of Theoretical and Applied Electronic Commerce Research
Every interaction between a brand and its consumers can shape their brand attitudes and purchase decisions. Brand rejection is the rejection or neglect that consumers experience when trying to connect with a brand, and it may have far-reaching effects on
Taiyang Zhao, Ziwei Liang, Yuqi Du, Ershuai Huang, Yun Zou   +4 more
doaj   +1 more source

The MedSupport Multilevel Intervention to Enhance Support for Pediatric Medication Adherence: Development and Feasibility Testing

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Introduction We developed MedSupport, a multilevel medication adherence intervention designed to address root barriers to medication adherence. This study sought to explore the feasibility and acceptability of the MedSupport intervention strategies to support a future full‐scale randomized controlled trial.
Elizabeth G. Bouchard, Hital Patel, Paula C. Vincent, Justine Kahn, Kira Bona, Thai Hoa Tran, Elisa M. Rodriguez, Kristopher Attwood, Kara M. Kelly   +8 more
wiley   +1 more source

STUDY TENTANG MINAT LOYALITAS MELALUI ANALISIS BRAND PREFERENCE DAN CUSTOMER HEDONIC VALUE Studi kasus pada PT. Bank BRI (persero) Kanca Pati [PDF]

, 2014
The purpose of this research is to test the influences of perceived usefulness, and perceived credibility on brand preference to increase loyal intention mediated by customer hedonic value.
Hananing, Putriadhi Rahma, MUDIANTONO, Mudiantono, WIDIYANTO, Ibnu   +2 more
core  

Changes in Body Composition in Children and Young People Undergoing Treatment for Acute Lymphoblastic Leukemia: A Systematic Review and Meta‐Analysis

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Ongoing evidence indicates increased risk of sarcopenic obesity among children and young people (CYP) with acute lymphoblastic leukemia (ALL), often beginning early in treatment, persisting into survivorship. This review evaluates current literature on body composition in CYP with ALL during and after treatment.
Lina A. Zahed, Raquel Revuelta Iniesta, Mary Fewtrell, Julie Lanigan, Breeana Gardiner, Graeme O'Connor   +5 more
wiley   +1 more source

A Comparative Study between Samsung and Apple Smart Phones-Saudi Arabian Women Student’s Preference [PDF]

, 2016
Today smart phones are in increasing demand in the student community. In order to understand about the brand preference between Samsung and Apple, a group of 200 female students from various Universities in Riyadh were selected in the age group of 18-25 ...
Vidyashree, V. (V), Vijaya, G. S. (G)
core