Results 61 to 70 of about 323,712 (301)

The (Glg)ABCs of cyanobacteria: modelling of glycogen synthesis and functional divergence of glycogen synthases in Synechocystis sp. PCC 6803

open access: yesFEBS Letters, EarlyView.
We reconstituted Synechocystis glycogen synthesis in vitro from purified enzymes and showed that two GlgA isoenzymes produce glycogen with different architectures: GlgA1 yields denser, highly branched glycogen, whereas GlgA2 synthesizes longer, less‐branched chains.
Kenric Lee   +3 more
wiley   +1 more source

How perceived corporate social responsibility and consumer brand preference are linked in pre-emerging economies: the role of brand credibility and brand attitude

open access: yesCogent Business & Management
Despite the inclusive beneficiation inherent in Corporate Social Responsibility (CSR), emergent literature suggests that it has become a serendipitous differentiation strategy.
Phillip Dangaiso   +3 more
doaj   +1 more source

Mechanisms of IgE‐mediated food allergy and the role of allergen‐specific B cells

open access: yesFEBS Letters, EarlyView.
Food allergy arises when allergen‐specific B cells preferentially produce immunoglobulin E (IgE) antibodies against harmless foods. This article explains the mechanisms driving IgE‐mediated reactions, highlights the central role of these B cells, and discusses how natural tolerance (NT) and oral immunotherapy (OIT) can reshape allergic immune responses.
Juan‐Felipe López   +2 more
wiley   +1 more source

Evaluation of the factors influencing brand preference: consumers' perspective [PDF]

open access: yesمطالعات رفتار مصرف کننده., 2014
Today’s in the competitive world, competitive advantage is a key factor to any company. One of the most important and most non-duplication of any company assets is brand equity.
Bahram Ranjbarian   +3 more
doaj  

Conational Drivers Influencing Brand Preference among Consumers [PDF]

open access: yes
Consumers recognize brands by building favorable attitude towards them and through the purchase decision process. Brand preference is understood as a measure of brand loyalty in which a consumer exercises his decision to choose a particular brand in ...
Rajagopal
core  

Calpain small subunit homodimerization is robust and calcium‐independent

open access: yesFEBS Letters, EarlyView.
Calpains dimerize via penta‐EF‐hand (PEF) domains. Using single‐molecule force spectroscopy, we measured the strength and kinetics of PEF–PEF homodimer binding. The interaction is robust, shows a transient conformational step before dissociation, and remains largely insensitive to Ca2+.
Nesha May O. Andoy   +4 more
wiley   +1 more source

Decoding brand preference: a bibliometric analysis

open access: yesCogent Business & Management
Brand preference is a critical construct in marketing research, shaping consumer decisions. With globalization and evolving consumer expectations, scholarly attention toward brand preference has grown steadily, yet fragmented insights make it difficult ...
Sakshi, Shashi Yadav, Nawal Kishor
doaj   +1 more source

Brand loyalty and the moderating role of involvement: a strategic alliance perspective in indonesia airline industry

open access: yesJurnal Manajemen, 2018
This research topic is about the membership of Garuda Indonesia (the biggest airline in Indonesia) into SkyTeam airlines alliance. This study aims to examine the influence of strategic airline alliance on the brand loyalty of Garuda Indonesia’s ...
Anggun Pratama, Rizal Edy Halim
doaj   +1 more source

A methionine‐lined active site governs carbocation stabilization and product specificity in a bacterial terpene synthase

open access: yesFEBS Letters, EarlyView.
This study reveals a unique active site enriched in methionine residues and demonstrates that these residues play a critical role by stabilizing carbocation intermediates through novel sulfur–cation interactions. Structure‐guided mutagenesis further revealed variants with significantly altered product profiles, enhancing pseudopterosin formation. These
Marion Ringel   +13 more
wiley   +1 more source

PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR), KUALITAS MEREK DAN REPUTASI CSR TERHADAP PREFERENSI MEREK

open access: yesE-Jurnal Manajemen, 2016
The purpose of this study was to determine the influence of Corporate Social Responsibility, CSR brand quality and reputation of the brand preference in the International Tbk PT.Astra-Honda in Denpasar.
Wahyu Langgeng Prastyo   +1 more
doaj  

Home - About - Disclaimer - Privacy