Results 71 to 80 of about 323,712 (301)
Brand mergers: How attitudes influence consumer identity preferences [PDF]
, 2012 In the context of a merger, management of corporate brand names and logos assumes a critical role. The purpose of this paper is to provide a better understanding of the corporate brand redeployment decision.
César - Machado, Joana +3 more
core
Customer repurchase intention: a general structural equation model
, 2003 This paper develops a general service sector model of repurchase intention from the consumer theory literature. A key contribution of the structural equation model is the incorporation of customer perceptions of equity and value and customer brand ...
Carr, Rodney A. +3 more
core +1 more source
Exploiting metabolic adaptations to overcome dabrafenib treatment resistance in melanoma cells
Molecular Oncology, EarlyView.We show that dabrafenib‐resistant melanoma cells undergo mitochondrial remodeling, leading to elevated respiration and ROS production balanced by stronger antioxidant defenses. This altered redox state promotes survival despite mitochondrial damage but renders resistant cells highly vulnerable to ROS‐inducing compounds such as PEITC, highlighting redox
Silvia Eller +17 more
wiley +1 more source
Managing brand preferences of resellers
Industrial Marketing Management, 2022 © 2022. It is essential for managers of brands offering products in large and diverse but complicated and competitive emerging markets to promote their brand to resellers because resellers buy through distributors who simultaneously offer competing products.
openaire +2 more sources
Pioneer brand advantage with UK consumers [PDF]
, 2002 Telah dilakukan kegiatan Lesson Study (LS) dalam rangka pengembangan kompetensi pendidik bidang biologi di perguruan tinggi untuk agar mengembangkan dan mengimplementasikan pembelajaran biologi yang berorientasi pada character building sekaligus ...
Alpert, Frank +2 more
core +4 more sources
Molecular Oncology, EarlyView.We show that the majority of the 18 analyzed recurrent cancer‐associated ERBB4 mutations are transforming. The most potent mutations are activating, co‐operate with other ERBB receptors, and are sensitive to pan‐ERBB inhibitors. Activating ERBB4 mutations also promote therapy resistance in EGFR‐mutant lung cancer.
Veera K. Ojala +15 more
wiley +1 more source
Jurnal Manajemen Indonesia, 2017 Penelitian ini dilakukan dengan tujuan meneliti pengaruh dari Green Branding terhadap Green Brand Preference pada Industri Kosmetik Hijau di Kota Bandung.
Anisa Indriani Dewi
doaj +1 more source
Testing the decoy effect in the presence of store brands [PDF]
, 2015 Purpose – The purpose of this paper is to test decoy effect in the framework of sales promotion, by conducting several experiments to figure out how this decoy effect is influenced by the presence or absence of a store brand. Design/methodology/approach –
Nicolau, Juan Luis +1 more
core +2 more sources
Molecular Oncology, EarlyView.This study shows that copy number variations (CNVs) can be reliably detected in formalin‐fixed paraffin‐embedded (FFPE) solid cancer samples using ultra‐low‐pass whole‐genome sequencing, provided that key (pre)‐analytical parameters are optimized.
Hanne Goris +10 more
wiley +1 more source
Reasons for the Underutilization of Generic Drugs by US Ophthalmologists: A Survey
Ophthalmology and Therapy, 2020 Introduction Cross-sectional survey of 92 board-certified practicing Midwestern ophthalmologists to determine why prescribing habits favor brand-name drugs over generics and to identify approaches for increasing generic drug utilization. Methods A survey
Jamie Dietze +3 more
doaj +1 more source