Results 81 to 90 of about 46,062 (302)

Brand innovation, brand relationship, brand commitment, quality of customer interaction, and behavioral intention in hotels

open access: yesHuman Resources Management and Services, 2023
Branding in the hotel industry is vital to promoting a positive guest business relationship. Branding leads to trust and loyalty and consequently to repeated purchase behavior, and it can help the organization differentiate from its competitors.
openaire   +1 more source

Somatic mutational landscape in von Hippel–Lindau familial hemangioblastoma

open access: yesMolecular Oncology, EarlyView.
The causes of central nervous system (CNS) hemangioblastoma in Von Hippel–Lindau (vHL) disease are unclear. We used Whole Exome Sequencing (WES) on familial hemangioblastoma to investigate events that underlie tumor development. Our findings suggest that VHL loss creates a permissive environment for tumor formation, while additional alterations ...
Maja Dembic   +5 more
wiley   +1 more source

From Marketing Communications to Brand Management: Factors Influencing Relationship Quality and Customer Retention

open access: yes, 2015
The research aims to investigate how to improve relationship quality and retain customers through marketing communications. The article presents an extensive review of the marketing literature relating to branding, relationship marketing, and marketing ...
Thaichon, Paramaporn   +3 more
core   +1 more source

Hotel Brand and Food Quality in Malaysia [PDF]

open access: yes, 2018
This study is to investigate the relationship between hotel brand and food quality using the Brand Identity Prism (BIP) model in the context of food service industry that has never been directly tested before.
Rosmaliza Muhammad   +7 more
core   +1 more source

Exploring the Role of Omni-channel Characteristics in Customer Engagement and Brand Co-Creation: The Moderating Role of Brand Reputation [PDF]

open access: yes‫مدیریت بازرگانی
Objective In today's competitive landscape, driven by technological advancements, the significance of distribution channels and effective communication with customers to foster engagement and value co-creation is paramount.
Adeleh Dehghani Ghahnavieh   +3 more
doaj   +1 more source

Establishment of a humanized patient‐derived xenograft mouse model of high‐grade serous ovarian cancer for preclinical evaluation of combination immunotherapy

open access: yesMolecular Oncology, EarlyView.
We have established a humanized orthotopic patient‐derived xenograft (Hu‐oPDX) mouse model of high‐grade serous ovarian cancer (HGSOC) that recapitulates human tumor–immune interactions. Using combined anti‐PD‐L1/anti‐CD73 immunotherapy, we demonstrate the model's improved biological relevance and enhanced translational value for preclinical ...
Luka Tandaric   +10 more
wiley   +1 more source

Differential expression of cancer‐related genes supports prediction of poor response to first‐line treatments in T‐ALL pediatric patients with high minimal residual disease

open access: yesMolecular Oncology, EarlyView.
In the present work, we have identified a transcriptional signature based on the differential expression of six genes (BCL2&MAST4, HSH2D&LAT2, METRN&PITPNM2) that would facilitate the early detection of T‐cell acute lymphoblastic leukemia (T‐ALL) patients prone to a poor treatment response and could be implemented at diagnosis, along with other risk ...
Antonio Lahera   +11 more
wiley   +1 more source

The antecedents and consequences of brand commitment towards luxury brand buying behaviour: A study of mainland China

open access: yes, 2014
Over the last 30 years, China has moved to establish itself as a global economic superpower. This has contributed to the Chinese luxury market becoming one of the largest emerging markets on the world stage in the last two decades. However, the market is
Li, Ning
core  

Hijacking emergency granulopoiesis: Neutrophil ontogeny and reprogramming in cancer

open access: yesMolecular Oncology, EarlyView.
Neutrophils are highly plastic innate immune cells; their functions in cancer extend beyond the tumour microenvironment. This Review summarises current understanding of neutrophil maturation and heterogeneity and highlights tumour‐induced granulopoiesis as a systemic programme that expands immature, immunosuppressive neutrophils via tumour‐derived ...
Gabriela Marinescu, Yi Feng
wiley   +1 more source

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