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BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY [PDF]

MIX: Jurnal Ilmiah Manajemen, 2018
. Research aim to analyze 1) influence of actual, ideal, social and social ideal self-congruity on Iphone brand satisfaction. 2) Influence of actual, ideal, social and social ideal self-congruity self-congruity on Iphone brand loyalty.
Nurkholish Majid, Sunaryo Sunaryo, Ananda Sabil Husein   +2 more
doaj   +4 more sources

Brand Loyalty: Strengthening Brand Experience and Brand Satisfaction

JURNAL MANAJEMEN BISNIS, 2022
This study aims to examine the effect of brand experience on Consumer-Based Brand Equity, satisfaction and loyalty at Starbucks in Surabaya. This research was conducted using SEM and processed using SPSS and AMOS.
G. Yuwono, D. Anandya
semanticscholar   +2 more sources

Peran Mediasi Brand Satisfaction Pada Pengaruh Self Congruity Terhadap Brand Loyalty

Jurnal Ilmiah Manajemen dan Bisnis, 2020
This study aims to produce a Brand Loyalty Improvement Model Based on Brand Satisfaction and Self Congruity of Iphone Users in Medan City. The population in this study were iPhone users in Medan City.
Dedek Kurniawan Gultom, Muhammad Arif, Muhammad Elfi Azhar, Mukmin Mukmin   +3 more
doaj   +2 more sources

The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model

Humanities & Social Sciences Communications
This study investigated the relationship between brand identity, brand lifestyle congruence, brand satisfaction, and repurchase intention. In addition, this study examined how the primary reference group’s family and peer/friend affected individuals ...
Ayşegül Acar, Naci Büyükdağ, Burak Türten, Ersin Diker, Gülsüm Çalışır   +4 more
doaj   +2 more sources

Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin [PDF]

Tourism and Hospitality Management, 2018
Purpose – this study aims to scrutinize direct and indirect effects of brand experience on brand loyalty and to investigate the moderating effect of brand of origin in the context of Indonesian casual dining restaurant.
Ananda Sabil Hussein
doaj   +2 more sources

Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over

Jurnal Dinamika Manajemen, 2023
This study aims to identify the relationships between brand experience and brand attitudes, brand attachment, brand satisfaction, and brand loyalty. 177 Consumers of Make Over make up the study’s sample.
Heni Rakhmawati, Meylani Tuti
semanticscholar   +2 more sources

Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence [PDF]

Foundations of Management, 2020
Brand experience (BE) is essential to depict long-term consumer brand relationships; this study investigates the influence of brand experience on emotional confidence (EC) and subsequent impact of brand satisfaction (BS) and brand loyalty (BL) in the ...
Wajid H. Rizvi, S. Memon, Abdul Samad Dahri   +2 more
semanticscholar   +4 more sources

Pengaruh Brand Satisfaction, Brand Trust, dan Brand Experience Terhadap Brand Loyalty Kompas Digital

Jurnal Manajemen Bisnis dan Kewirausahaan, 2020
This research was conducted in order to assess the effect of brand satisfaction, brand trust, and brand experience to brand loyalty of Kompas digital. The research implemented quantitative method, in which questionnaire were distributed to a total of 150
Ignatius Aditya Dan Miharni Tjokrosaputro
semanticscholar   +3 more sources

Pengaruh Brand Love, Brand Satisfaction, Brand Trust Terhadap Purchase Intention Produk Gucci

Jurnal Manajerial Dan Kewirausahaan, 2021
The purpose of this study was to determine whether brand love, brand satisfaction, and brand trust have a positive influence on purchase intention of Gucci products. The sampling technique in this study using purposive sampling.
Y. Yohanna, Tommy Setiawan Ruslim
semanticscholar   +3 more sources

Pengaruh Brand Equity dan Consumer Satisfaction pada Brand Loyalty [PDF]

E-Jurnal Manajemen Universitas Udayana, 2017
Meningkatnya budaya niat beli masyarakat seiring dengan meningkatknya loyalitas terhadap suatu merk produk. Makalah ini bertujuan untuk menganalisis pengaruh brand equity dan customer satisfaction pada brand loyalty produk Nevada di Kota Denpasar.
Seminari, N. K. (Ni), SP, A. A. (A)
core   +5 more sources