Results 1 to 10 of about 412,319 (207)
Analysis of Brand Experience, Brand Satisfaction and Brand Trust Relationship to Brand Attachment [PDF]
Jurnal Ilmu Manajemen & Ekonomika, 2017 In this modern age, people are required to have a high social mobility. The increasing number of private cars is resulted from the growing number of middle class in Indonesia. The main focus of this study was to analyze the effect of brand experience, brand satisfaction, brand trust towards brand attachment.
Deni Wardani, Reza Rekayasa Gustia
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CUSTOMER-BASED BRAND EQUITY OF RETAIL BANKS IN VIETNAM
Tạp chí Khoa học Đại học Đà Lạt, 2019 Developing customer-based brand equity (CBBE) for retail banks in Vietnam is still questionable, and the subject has not been properly investigated due to the fact that Vietnam is a young developing country.
Vũ Minh Tú
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DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY [PDF]
Oradea Journal of Business and Economics, 2020 The importance of this study in bridging the gap between existing research literature works by analysing the influence of green marketing and awareness of the green brand on customer satisfaction of mineral water products.
Alum Kusumah, Cheng-Wen Lee
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Customer satisfaction and brand equity [PDF]
Journal of Business Research, 2011 The study here examines the interaction between shareholder value and customer satisfaction, as well as the impact on a firm's brand equity. Customer satisfaction may have a positive effect on brand equity, except when managers show excessive customer orientation, in which case the effect is negative because of reductions in shareholder value.
Torres Lacomba, Anna +1 more
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Place Brand Satisfaction Elements [PDF]
, 2009 The formation of image has been described by Reynolds (1965, p. 69), as one of the first commentators, as the development of a mental construct based on a few impressions chosen from a flood of information. In the case of place image, this ‘flood of information’ has many sources, including promotional sources (advertising and brochures), the opinions ...
Robert Govers, Frank Go
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What Drives Customer Satisfaction? : Evidence From Customer Fast Food Restaurant Indonesia
Jurnal Aplikasi Bisnis dan Manajemen, 2022 This study aims to examine the positive effect of food quality and brand image on satisfaction and to examine the positive effect of satisfaction on word mouth. Then, tested the moderation of price fairness on the relationship between product quality and
Innocentius Bernarto +2 more
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CUSTOMER SATISFACTION AND TRUST – ARE THEY RELATED WITH BUYING FREQUENCY AND THE LENGTH OF THE RELATION? [PDF]
Annals of the University of Oradea: Economic Science, 2017 The purpose of this research is to investigate the connection between the buying behavior and the level of customer trust and general satisfaction. The buying behavior was measured by two variables: the length of the relation between the customer and the
Stoian (Bobalca) Claudia +1 more
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Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?
Frontiers in Psychology, 2022 The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many companies use to enhance their appeal to fan consumers and ...
Libin Chen +3 more
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Ownership Structure, Customer Satisfaction and Brand Equity [PDF]
SSRN Electronic Journal, 2007 This paper studies the interaction between ownership structure, taken as a proxy for shareholders’ commitment, and customer satisfaction - the main driver of consumer loyalty - and their impact on a firm’s brand equity. The results show that customer satisfaction has a positive direct effect on brand equity but an indirect negative one because of ...
Anna Torres, Josep A. Tribó
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Pengaruh Dari Identity Terhadap Brand Value, Satisfcation, Trust and Brand Loyalty [PDF]
, 2016 The purpose of this study was to analyze the influence of brand identity on brand value, customer satisfaction and brand trust and the influence of brand value and customer satisfaction on brand trust and its impact on brand loyalty.
Asmoningsih, R. (Rahmania)
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