Results 1 to 10 of about 26,465 (293)
Effects of brand and brand trust on initial trust in fully automated driving system. [PDF]
PLoS One, 2023 Before Automated Driving Systems (ADS) with full driving automation (SAE Level 5) are placed into practical use, the issue of calibrating drivers’ initial trust in Level 5 ADS to an appropriate degree to avoid inappropriate disuse or improper use should be resolved.
Cui Z, Tu N, Itoh M.
europepmc +4 more sources
BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST
Jurnal Ilmiah Bisnis dan Ekonomi AsiaThis research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a ...
Siti Asiyah, Deni Irfayanti
doaj +2 more sources
PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY
E-Jurnal Manajemen Universitas Udayana, 2019 This research was conducted with the aim of measuring and testing the effect of brand image on brand loyalty with brand trust as a mediator. One hundred badminton players using Shuttlecock Pastra were used as samples, the method used was purposive sampling.
Eka Sulistyawati +1 more
openaire +3 more sources
PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY
E-Jurnal ManajemenPenelitian ini dilakukan untuk menjelaskan pengaruh antar variabel yang diteliti dan peran brand trust sebagai variabel pemediasi antara brand experience terhadap brand loyalty pelanggan Luwak White Koffie di Kota Denpasar.
Ni Putu Krisna Dewi, Ni Made Purnami
doaj +2 more sources
The impact of a regional brand ambassador and social media advertising on brand trust and brand loyalty of Lazada in Indonesia [PDF]
International Journal of Data and Network Science, 2023 This research analyzes the impact of a regional brand ambassador and social media advertising on the brand trust and brand loyalty of Lazada, an online marketplace in Indonesia, directly and indirectly.
Muniaty Aisyah
doaj +1 more source
Relationship between brand trust and positive electronic word-of-mouth intention
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023 This study examines the effects of brand trust and Online Brand Community (OBC) trust on repeat purchase intention and positive Electronic Word-Of-Mouth intention (eWOM). A sample of 502 consumers was surveyed.
Phan Tấn Lực
doaj +1 more source
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND TRUST TERHADAP BRAND LOYALTY PADA KONSUMEN KOBER MIE SETAN
E-Jurnal Manajemen, 2022 Brand loyalty adalah keterikatan yang dimiliki pelanggan terhadap suatu merek, memotivasi pelanggan untuk menunjukkan perilaku pembelian yang konsisten dari merek yang disukai.
Ade Mela Dewi Dirayani, Kastawan Mandala
doaj +1 more source
Meningkatkan Loyalitas Merek Dengan Pengalaman Merek Melalui Cinta Merek dan Kepercayaan Merek
Jurnal Ilmiah Manajemen dan Bisnis, 2022 Purpose- The purpose of this study was to examine and analyze the effect of brand experience on brand loyalty through brand love and brand trust The study uses a descriptive quantitative method with a causal approach.Methodology - The research method ...
Lailatul Qomariyah, Didit Haryadi
doaj +1 more source
Majalah Ilmiah Bijak, 2023 The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 ...
Murti Wijayanti +2 more
doaj +1 more source
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2022 This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic-based cosmetic products as a sustainable new business model for ...
Musnaini Musnaini +3 more
doaj +1 more source