Effects of brand and brand trust on initial trust in fully automated driving system [PDF]
PLOS ONE, 2023 Before Automated Driving Systems (ADS) with full driving automation (SAE Level 5) are placed into practical use, the issue of calibrating drivers’ initial trust in Level 5 ADS to an appropriate degree to avoid inappropriate disuse or improper use should be resolved.
Zixin Cui, Nianzhi Tu, Makoto Itoh
openaire +4 more sources
The impact of social media marketing on purchase intention: The mediating role of brand trust and image [PDF]
International Journal of Data and Network Science, 2023 This research examines how social media marketing affects brand image, brand trust, and purchase intention in the context of beauty centers in Jordan. The study presents a model that outlines the influence of social media marketing strategies on
Hanadi A. Salhab +4 more
doaj +2 more sources
BRAND LOYALTY MODEL BASED ON BRAND LOVE AND BRAND TRUST
Jurnal Ilmiah Bisnis dan Ekonomi AsiaThis research aims to examine the relationship between brand love and brand loyalty through brand trust in BHS brand sarongs. The sample in this study was 100 respondents, with a sampling technique using a non-probability sampling technique, with a ...
Siti Asiyah, Deni Irfayanti
doaj +2 more sources
THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
Jurnal Bisnis dan Manajemen, 2019 Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust.
Sharon Madeline, Sabrina O. Sihombing
doaj +3 more sources
Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust [PDF]
Management Science Letters, 2020 This paper investigates the impact of social media marketing on brand image and brand trust toward the purchase intention of Indonesian Male’s Skincare.
Lim Sanny +3 more
doaj +2 more sources
Brand Benefit Perception, Brand Satisfaction,Brand Trust and Brand Loyalty
Journal of Product Research, 2012 이재진, Hyungsik Kahn
openalex +3 more sources
The impact of a regional brand ambassador and social media advertising on brand trust and brand loyalty of Lazada in Indonesia [PDF]
International Journal of Data and Network Science, 2023 This research analyzes the impact of a regional brand ambassador and social media advertising on the brand trust and brand loyalty of Lazada, an online marketplace in Indonesia, directly and indirectly.
Muniaty Aisyah
doaj +1 more source
Relationship between brand trust and positive electronic word-of-mouth intention
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023 This study examines the effects of brand trust and Online Brand Community (OBC) trust on repeat purchase intention and positive Electronic Word-Of-Mouth intention (eWOM). A sample of 502 consumers was surveyed.
Phan Tấn Lực
doaj +1 more source
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND TRUST TERHADAP BRAND LOYALTY PADA KONSUMEN KOBER MIE SETAN
E-Jurnal Manajemen, 2022 Brand loyalty adalah keterikatan yang dimiliki pelanggan terhadap suatu merek, memotivasi pelanggan untuk menunjukkan perilaku pembelian yang konsisten dari merek yang disukai.
Ade Mela Dewi Dirayani, Kastawan Mandala
doaj +1 more source
CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust
Sustainability, 2023 The current study aims to empirically explore consumer perceptions of corporate social responsibility (CSR) programs and their effects on brand image, brand trust, and positive consumer word of mouth in the context of Indian banking.
Imran Khan, Mobin Fatma
semanticscholar +1 more source