Results 11 to 20 of about 1,099,320 (331)

The Mediating Role of Brand Trust and Brand Love between Brand Experience and Loyalty: A Study on Smartphones in China [PDF]

open access: yesBehav Sci (Basel), 2023
Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na   +5 more
semanticscholar   +2 more sources

How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust [PDF]

open access: yesBehav Sci (Basel), 2023
The intense competition among fresh food e-commerce platforms in China has reduced the market share of the leading firms. This study aims to establish a model framework based on brand knowledge, perceived value, brand trust, and purchase intention to ...
Shuai Ling, Can Zheng, Dongmin Cho
semanticscholar   +2 more sources

Do Privacy Stress and Brand Trust still Matter? Implications on Continuous Online Purchasing Intention in China [PDF]

open access: yesCurr Psychol, 2022
The COVID-19 pandemic has given rise to unprecedented transformations in consumer behaviour. Less is known about how consumers react to privacy stress while being compelled to continuously purchase online during the pandemic.
Jiankun Gong   +5 more
semanticscholar   +2 more sources

Decoding Gen Z: AI's influence on brand trust and purchasing behavior [PDF]

open access: yesFront Artif Intell
This study focuses on the role of AI in shaping Generation Z's consumer behaviors across fashion, technology, beauty, and education sectors. Analyzing responses from 224 participants, our findings reveal that AI exposure, attitude toward AI, and AI ...
Cristobal Rodolfo Guerra-Tamez   +4 more
semanticscholar   +2 more sources

The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust [PDF]

open access: yesFront Psychol, 2022
Because of the COVID-19, the tourism industry has been greatly affected, especially the occupancy rate of hotel companies. This study analyzes the effects of customer engagement and service evaluation on brand trust and customer behavioral intention ...
Xi Chen   +3 more
semanticscholar   +2 more sources

Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism [PDF]

open access: yesFront Psychol, 2022
Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant.
Gustave Florentin Nkoulou Mvondo   +4 more
semanticscholar   +2 more sources

The Impact of ESG on Brand Trust and Word of Mouth in Food and Beverage Companies: Focusing on Jeju Island Tourists

open access: yesSustainability, 2023
This study conducted to verfiy the structural causal relationship between the ESG attributes of food and beverage companies, trust, and word of mouth (WOM) as perceived by consumers visiting Jeju Island.
Gumkwang Bae, Sang-Mook Lee, B. Luan
semanticscholar   +1 more source

SERVICE QUALITY, BRAND TRUST, AND BRAND LOYALTY

open access: yesJurnal Manajemen Terapan dan Keuangan, 2022
This study plans to investigate and analyze the influence of service quality on brand trust and brand trust on brand loyalty by utilizing the Precious One users as the object and population. Based on this goal, this study is designed quantitatively; thus, we grab the samples by simple random sampling.
Catherine Suyanto   +2 more
openaire   +3 more sources

Meningkatkan Loyalitas Merek Dengan Pengalaman Merek Melalui Cinta Merek dan Kepercayaan Merek

open access: yesJurnal Ilmiah Manajemen dan Bisnis, 2022
Purpose- The purpose of this study was to examine and analyze the effect of brand experience on brand loyalty through brand love and brand trust The study uses a descriptive quantitative method with a causal approach.Methodology - The research method ...
Lailatul Qomariyah, Didit Haryadi
doaj   +1 more source

Brand Fidelity Millennial Generation on Halal Cosmetic Brand Through Brand Experience and Brand Trust: The Role of Brand Love as Mediation

open access: yesMajalah Ilmiah Bijak, 2023
The study focuses on Millennials in Bekasi City to examine the relationship between brand experience, brand trust, brand love and brand loyalty. This study uses a quantitative approach with convenient sampling and survey methods to collect data from 100 ...
Murti Wijayanti   +2 more
doaj   +1 more source

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