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The Infleunce of Brand Value, Brand Trust and Brand Attitude on Brand Attachment
2014Being able to build a relationship with a customer through the brand is a vital necessity for marketing. Established relationships with customers carry benefits for companies such as increased profitability. Previous studies have acknowledged the role brand attachment, brand trust and brand attitude play in the formation of committed behaviour, without
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Multidisciplinary standards of care and recent progress in pancreatic ductal adenocarcinoma
Ca-A Cancer Journal for Clinicians, 2020Aaron J Grossberg +2 more
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In the present study, we have explored the role of brand trust and consumer brand identification in evoking brand forgiveness when individuals are exposed to communications related to corporate social responsibility (CSR) wrongdoings. Grounded in attribution theory, we have developed and empirically tested a conceptual model to assess the effectiveness
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Oral complications of cancer and cancer therapy
Ca-A Cancer Journal for Clinicians, 2012Joel B Epstein +2 more
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American Cancer Society Head and Neck Cancer Survivorship Care Guideline
Ca-A Cancer Journal for Clinicians, 2016Nader Sadeghi +2 more
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