Results 281 to 290 of about 1,099,320 (331)

Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country. [PDF]

Foods
García-Salirrosas EE, Escobar-Farfán M, Veas-González I, Esponda-Perez JA, Gallardo-Canales R, Ruiz-Andia R, Fernandez-Daza VM, Zabalaga-Davila RF.   +7 more
europepmc   +1 more source

Influencing mechanisms of live streaming influencer characteristics on purchase intention: The mediating role of emotional trust. [PDF]

PLoS One
Zhou R, Baskaran A.
europepmc   +1 more source

Examining the impact of social media usage on start-ups performance: Mediating role of brand image. [PDF]

PLoS One
Bruce E, Shurong Z, Amoah J, Egala SB, Sarfo PA, Baidoo BE, Darko DA, Ailing L, Yongxing Y.   +8 more
europepmc   +1 more source

Neural stem cell quiescence is actively maintained by the epigenome

Malkowska A, Ander J, Brand AH.
europepmc   +1 more source

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Brand trust and brand loyalty in mall shoppers

Marketing Intelligence & Planning, 2020
PurposeIn today's competitive business environment the success of an organisation depends on its ability to create brand trust and loyalty in the customers. Therefore, the present study focusses on some major constructs of emotional attachment that help in creating brand trust and brand loyalty.Design/methodology/approachStructural equation modelling ...
Sunil Atulkar
openaire   +3 more sources

Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust

Asia Pacific Journal of Marketing and Logistics, 2023
PurposeThe aim of this study is to examine how brand trust moderates the effect of brand experience on brand loyalty mediated by brand love in the context of Korean smartphone users.
Byung-Ryul Bae, Sung-Eun Kim
semanticscholar   +1 more source

Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust

Journal of Consumer Behaviour, 2023
The increased prevalence of social media has led brands to utilize influencers for product endorsements and influence consumer perceptions. Among these influencers, virtual influencers (VIs)—that is, computer‐generated influencers with a social media ...
Fernanda Muniz, Kristin Stewart, Lívia Magalhães   +2 more
semanticscholar   +1 more source

A framework for transitioning brand trust to brand love

Management Decision, 2023
PurposeThis study aims to propose a conceptual framework for transition of brand trust to brand love in an uncertain market situation, from the perspective of cognitive-emotion theory (CET).Design/methodology/approachSince brand anthropomorphism is ...
Geeta Marmat
semanticscholar   +1 more source

The influence of brand trust and brand identification on brand evangelism [PDF]

Journal of Product & Brand Management, 2013
Purpose – The purpose of this study is to examine how the nature of consumers' relationship with a brand influences brand evangelism, which represents an intense form of brand support behavior. Specifically, the study investigates the influence of two consumer-brand relational constructs, brand trust and brand ...
Vishag Badrinarayanan, Enrique P. Becerra   +1 more
openaire   +1 more source