Results 21 to 30 of about 26,465 (293)
Jurnal Minfo Polgan, 2023 Perkembangan pariwisata di Indonesia berkembang sangat pesat karena Indonesia memiliki banyak tempat wisata menarik dan oleh-oleh khas Indonesia. Oleh karena itu, tujuan dari riset penelitian ini ialah untuk mengidentifikasikan apakah Kualitas Terpercaya, Kepuasan Merek, Kesadaran Merek, Cinta Merek, dan Kepercayaan Merek mampu mempengaruhi loyalitas ...
Nuzula Agustin, Isnaini +6 more
openaire +2 more sources
The impact of social media marketing on purchase intention: The mediating role of brand trust and image [PDF]
International Journal of Data and Network Science, 2023 This research examines how social media marketing affects brand image, brand trust, and purchase intention in the context of beauty centers in Jordan. The study presents a model that outlines the influence of social media marketing strategies on
Hanadi A. Salhab +4 more
doaj +1 more source
CUSTOMER SATISFACTION AND TRUST – ARE THEY RELATED WITH BUYING FREQUENCY AND THE LENGTH OF THE RELATION? [PDF]
Annals of the University of Oradea: Economic Science, 2017 The purpose of this research is to investigate the connection between the buying behavior and the level of customer trust and general satisfaction. The buying behavior was measured by two variables: the length of the relation between the customer and the
Stoian (Bobalca) Claudia +1 more
doaj
How Can Restaurant Companies Effectively Deliver CSR Efforts to Consumers on Social Media?
Behavioral Sciences, 2023 This study emphasized the source credibility effect on consumers’ responses to restaurant companies’ CSR efforts on social media. Based on the source credibility brand development process (i.e., brand trust, brand affect, and brand engagement), this ...
Sae-Mi Lee, Minseong Kim
doaj +1 more source
THE IMPACT OF BRAND EXPERIENCE AND AUTHENTICITY ON WORD-OF-MOUTH AND RECOMMENDATION INTENTIONS: A PARALLEL MEDIATION ANALYSIS USING PLS-SEM [PDF]
Journal of Applied Structural Equation ModelingThis study examines the influence of brand experience and authenticity on word-of-mouth (WOM) communication and recommendation intentions among Millennials and Generation Z in Indonesia, focusing on local specialty food products.
Yasri Yasri +3 more
doaj +1 more source
THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
Jurnal Bisnis dan Manajemen, 2019 Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust.
Sharon Madeline, Sabrina O. Sihombing
doaj +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsThe purpose of this study is to analyze the effect of Brand Experience on Brand Loyalty for Tiktokshop Marketplace Users. To analyze the effect of Brand Image on Brand Loyalty for Tiktokshop Marketplace Users.
Meirisma Putri Indriani, Jati Waskito
doaj +1 more source
Factor model of social media marketing effect on brand loyalty [PDF]
SHS Web of Conferences, 2019 This research presents the model regarding core factors of social media marketing effect on brand loyalty. The conceptual model was defined based on the five hypotheses.
Chubukova Olga +4 more
doaj +1 more source
AFEBI Management and Business Review, 2016 study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services.
Jojor Marintan Silalahi +2 more
doaj +1 more source
Frontiers in Psychology, 2020 This study was conducted from the strategic marketing perspective to test the impact of brand relationship types on brand loyalty. We also test three path effects of brand love and brand trust.
Shikun Zhang +5 more
doaj +1 more source