Results 21 to 30 of about 1,099,320 (331)
Sustainability, 2023 Despite the increasing interest in the area of corporate social responsibility (CSR), there is a very limited understanding of the mechanism of perceived CSR and its effect on consumer behavioral outcomes.
Mobin Fatma, Imran Khan
semanticscholar +1 more source
Vikalpa The Journal for Decision Makers, 2023 Social media platforms help brands connect with their customers online, and a social media -based brand community (SMBBC) enable brand attachments to particular brands.
Chandan A. Chavadi +3 more
semanticscholar +1 more source
Variation in brand trust scores [PDF]
Journal of Targeting, Measurement and Analysis for Marketing, 2005 Brand trust is considered a key aspect of brand relationships, brand personality and brand equity. This paper is an empirical examination of trust scores' variation across 110 brands in 13 markets, ranging from fast moving consumer goods to durables and services.
Jenni Romaniuk, Svetlana Bogomolova
openaire +2 more sources
Journal of Consumer Sciences, 2023 The increasing demand for cosmetic products during the Covid-19 pandemic has encouraged companies to increase consumer trust and satisfaction so that consumers remain loyal to one brand, including a well-known local cosmetic product brand.
M. Djamaludin, Annisa Fahira
semanticscholar +1 more source
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 2022 This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic-based cosmetic products as a sustainable new business model for ...
Musnaini Musnaini +3 more
doaj +1 more source
Marketing and Management of Innovations, 2023 This study examined the impact of social media marketing on online purchase intention, with brand attachment, brand trust, and brand equity acting as mediating factors.
S. Heidari +3 more
semanticscholar +1 more source
The effect of social media marketing on brand trust, brand equity and brand loyalty
International Journal of Data and Network Science, 2022 This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling (SEM) method with SPSS 3.3.3 software with a sample of 450 ...
H. Haudi +8 more
semanticscholar +1 more source
Peran Brand Trust Memediasi Brand Image Terhadap Brand Loyalty: Studi Pada Toko Dwipa Umalas Badung
E-Jurnal Manajemen, 2022 Penelitian ini bertujuan untuk menjelaskan peran brand trust memediasi brand image terhadap brand loyalty: pada Toko Dwipa Umalas Badung. Penelitian ini dilakukan kepada pembeli yang berbelanja pada Toko Dwipa, Umals, Badung dengan sample penelitian ...
Made Dwi Sastrawan +1 more
doaj +1 more source
Trust and loyalty in online brand communities [PDF]
Spanish Journal of Marketing-ESIC, 2020 Purpose – The purpose of this paper is to analyse the effects of brand trust and online brand community (OBC) trust on consumer repurchase intention and the positive electronic word-of-mouth (eWOM) intention of OBC members.
Rafael Anaya-Sánchez +3 more
doaj +1 more source
Sustainability, 2022 This research examines the impact of green marketing and its factors on purchase intention through green brand trust and image. It examines the correlation between six concepts: green knowledge, environmental attitude and knowledge, green image, green ...
Zhongfu Tan +4 more
semanticscholar +1 more source