Results 31 to 40 of about 1,099,320 (331)

Anteseden dan Konsekuensi Brand Trust

Jurnal Pendidikan Tambusai, 2023
Penelitian ini bertujuan menguji dan menganalisis faktor yang mempengaruhi brand trust dan konsekuensi yang ditimbulkan adalah brand loyalty. Sampel yang digunakan dalam penelitian ini berjumlah 230 Responden.
Putri Alisya Keyla Azzahra, Dyah Astarini   +1 more
semanticscholar   +1 more source

The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty

Jurnal Manajemen Teori dan Terapan, 2023
Objective: Companies are realizing the potential of the online brand community to increase consumer relationships. Online Brand community keeps customers using the company's products through all community activities. This study investigates the effect of
Dien Mardhiyah, Ali Imaduddin Futuwwah, Mohd Faiz Hilmi, Dinda Oktaviona Rosidi, Nur Habiba Zain   +4 more
doaj   +1 more source

Decision to Choose a College Viewed from Personal Selling, Brand Image, and Brand Trust as Intervening Variables

Society, 2023
In pursuing enhancing human resources’ quality, the state has ensured that private universities also have rights and obligations. The main objective of this study is to investigate whether personal selling and brand image influence college decision ...
Adelina Lubis, Ihsan Effendi, Nasib Nasib, Manda Dwipayahi Bhastary, Ahmad Fadli   +4 more
doaj   +1 more source

Modeling the impact of corporate social responsibility on sustainable purchase intentions: insights into brand trust and brand loyalty

Economic Research-Ekonomska Istraživanja, 2022
Green innovation performance deals with the strengthening of the organizations for their competence in enhancement of their green image. Current research examines the role of corporate social responsibility (CSR) in improving sustainable purchase ...
Chunhui Huo, Javaria Hameed, Mo Zhang, Ahmad Fahme Bin Mohd Ali, Nik Alif Amri Nik Hashim   +4 more
semanticscholar   +1 more source

Investigating green brand equity and its driving forces [PDF]

Management Science Letters, 2020
Green brand equity becomes increasingly important in green marketing. Increased green brand equity may promote customer’s purchasing behavior. This paper investigates the relationship between green brand equity and its driving forces, namely, green trust,
Minh Tri Ha
doaj   +1 more source

PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI

MIX: Jurnal Ilmiah Manajemen, 2018
Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through ...
Raden Bagus Faizal Irany Sidharta, Ni Luh Ariningsih Sari, Wayan Suwandha   +2 more
doaj   +1 more source

The Customer Engagement Effect on Customer Satisfaction and Brand Trust and Its Impact on Brand Loyalty

Jurnal Manajemen Bisnis, 2022
Research aims: The research purpose is to determine the influence of customer engagement on brand loyalty through customer satisfaction and brand trust.Design/Methodology/Approach: The population in this research was customers who made purchases from ...
Meylani Tuti, Viki Sulistia
semanticscholar   +1 more source

Pengaruh Experiential Marketing dan Social Media Marketing terhadap Repurchase Intention di Mediasi Brand Trust pada Instagram Samsung Indonesia di Surabaya

Journal of Management and Business Review, 2023
Customers need a unique, unforgettable experience when deciding to repurchase. If this experience is not valuable enough to remember, repurchase interest will not occur.
Roy Jones Wijaya, Lena Ellitan, Maria Mia Kristanti   +2 more
doaj   +1 more source

The Influence of Brand Trust on Consumer Loyalty

EUROPEAN RESEARCH STUDIES JOURNAL, 2021
Purpose: This study aimed to determine the influence of brand trust and its dimensions on consumer loyalty. Design/Methodology/Approach: The study was conducted on a sample of 428 Polish consumers of sports apparel brands who completed an online survey.
Rudzewicz, Adam, Strychalska-Rudzewicz, Anna   +1 more
openaire   +4 more sources

The impact of brand equity, status consumption, and brand trust on purchase intention of luxury brands

Cogent Business & Management, 2022
The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on ...
Rehan Husain, Amna Ahmad, B. Khan
semanticscholar   +1 more source