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Journal of Business Economics and Management, 2004 Brand valuation technique is a core problem in a company value creation process. It has been done a lot of researches on the issue since brand valuation hit the headlines in 1988. The main task in brand valuation is to distinguish brand earnings from the
Romualdas Ginevičius +1 more
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Important factors for brand valuation [PDF]
Brazilian Journal of BiologyThe present article examines important factors in brand valuation, with a focus on agricultural products in Iran. This article emphasizes the importance of differentiation and branding as tools for gaining a competitive advantage and discusses the role ...
E. Amini +2 more
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Brand's financial valuation [PDF]
Ekonomski Pogledi, 2015 For many companies the most of their value consists of the increase of their brands value. Precisely because of the fact that brands' value determine the value of the company significantly, its management should constantly monitor the capitalization of ...
Romić Lidija, Milenković Ivan
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The hedonic valuation of South African wine brands
South African Journal of Business Management, 2012 Working with a set of 35 South African wine brands identified in Priilaid and Van Rensburg (2010a), this study presents two brand valuation techniques that combine non-ordinal wine valuation models with conventional methods of valuation.
D. Priilaid, P. van Rensburg
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Valuation of Brands and Intellectual Capital [PDF]
SSRN Electronic Journal, 2001 La version espanola de este articulo se puede encontrar en: http://ssrn.com/abstract=975471. I revise several methods used for valuing brands. Among them, those of Interbrand, Damodaran, Financial World, Houlihan Valuation Advisors, Market Facts, Young & Rubicam and CDB Research & Consulting.
Pablo Fernández
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Construction RBI index – role of brand index - for brand valuation insurance company
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2021 In fact in recent years in Vietnam, general corporate valuation and pricing of insurance companies operating in particular for corporate restructuring more difficult, especially brand valuation issues.
Hồ Thủy Tiên
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Concept of brand valuation: Does it really add value? [PDF]
Marketing (Beograd. 1991), 2006 The focus of our paper will be to discuss the most important features that the concept of brand valuation faces, to make comparison of current methodologies of brand valuation, and to create conclusions/lessons how brand valuation challenges modern brand
Bazley Candice, Perović Nikola
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Theoretical review of the brand loyalty: approaches and valuations
Management Letters/Cuadernos de Gestión, 2007 The concept of loyalty is not new in marketing; in fact, it has been one of the most investigated topics. Nevertheless it has not managed to unify criteria on its definition for being a complex phenomenon.
JOSÉ LUIS SAAVEDRA TORRES +1 more
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Branding approach and valuation models [PDF]
Marketing (Beograd. 1991), 2006 Much of the skill of marketing and branding nowadays is concerned with building equity for products whose characteristics, pricing, distribution and availability are really quite close to each other. Brands allow the consumer to shop with confidence. The
Mamula Tatjana
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The forecasting power of the brand: contribution to the increase in the value of the company’s intangible assets [PDF]
E3S Web of Conferences, 2021 The article is devoted to the study of the cost characteristics of brand power, determining and forecasting the revenue of companies generated by brand power.
Sevostyanova Olesya, Petuhova Svetlana
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