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Journal of Business Economics and Management, 2004 Brand valuation technique is a core problem in a company value creation process. It has been done a lot of researches on the issue since brand valuation hit the headlines in 1988. The main task in brand valuation is to distinguish brand earnings from the
Romualdas Ginevičius +1 more
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Brand's financial valuation [PDF]
Ekonomski Pogledi, 2015 For many companies the most of their value consists of the increase of their brands value. Precisely because of the fact that brands' value determine the value of the company significantly, its management should constantly monitor the capitalization of ...
Romić Lidija, Milenković Ivan
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Interdisciplinary Management Research, 2008 Tangible assets (manufacturing assets, land, buildings and financial assets) have always been regarded as the main source of business value. However, market conditions in the last quarter of the twentieth century showed that a company?s value is not made up of its tangibles alone.
Tatjana Antic +2 more
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Important factors for brand valuation [PDF]
Brazilian Journal of BiologyThe present article examines important factors in brand valuation, with a focus on agricultural products in Iran. This article emphasizes the importance of differentiation and branding as tools for gaining a competitive advantage and discusses the role ...
E. Amini +2 more
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Valuation of Brands and Intellectual Capital [PDF]
SSRN Electronic Journal, 2001 La version espanola de este articulo se puede encontrar en: http://ssrn.com/abstract=975471. I revise several methods used for valuing brands. Among them, those of Interbrand, Damodaran, Financial World, Houlihan Valuation Advisors, Market Facts, Young & Rubicam and CDB Research & Consulting.
Fernández, Pablo
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Branding approach and valuation models [PDF]
Marketing (Beograd. 1991), 2006 Much of the skill of marketing and branding nowadays is concerned with building equity for products whose characteristics, pricing, distribution and availability are really quite close to each other. Brands allow the consumer to shop with confidence. The
Mamula Tatjana
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Brand valuation - Tesla Motors, Inc. [PDF]
, 2016 Brands are assets that appeal to the consumer and are, many times, of value unknown or difficult to determine for a business. These intangible assets have been classified and defined in many ways but remain unexplored. The purpose of this research project is twofold.
Gaya Ferre, Felix, Tresserras, Victor
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The forecasting power of the brand: contribution to the increase in the value of the company’s intangible assets [PDF]
E3S Web of Conferences, 2021 The article is devoted to the study of the cost characteristics of brand power, determining and forecasting the revenue of companies generated by brand power.
Sevostyanova Olesya, Petuhova Svetlana
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SAGE Open, 2023 This study is designed with the data of Interbrand for ranking top 100 global brands. In this study, the linkage between brand values and financial performance was estimated using different performance measures that include both stock market and ...
Rajesh Kumar Bhaskaran +2 more
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Analysis of Interbrand, BrandZ and BAV brand valuation methodologies [PDF]
Marketing (Beograd. 1991), 2011 Brand valuation is considered for one of the most significant challenges of not only theory and practice of contemporary marketing, but other disciplines, as well.
Krstić Bojan, Popović Ana
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