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Brand as a Customer Value Driver: Relationships with Customer Engagement [PDF]
Marketing of Scientific and Research Organizations, 2022 This article presents theoretical considerations regarding the concept of ‘brand’, identifying it as a value driver for customers and defining how important a brand is in the value creation process.
Maciejewski Grzegorz, Krowicki Piotr
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How brand attitude, brand quality, and brand value affect Thai canned tuna consumer brand loyalty [PDF]
Heliyon, 2021 As one of the world's most valuable fish, Tuna can either be found in inexpensive tins on grocery store shelves or on high-end auction blocks destined for Japanese sashimi and sushi restaurants.
Pichit Chuenban +2 more
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Scale development of apparel customization brand value: From the perspectives of practitioners and consumers [PDF]
Frontiers in Psychology, 2022 China apparel customization brands (CACBs) have been recently growing in massive quantities despite being in their infancy stages of brand value building.
Hao Li +3 more
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Journal of Economics, Business & Accountancy Ventura, 2018 Service quality in heritage hotel in the Malang city and brand loyalty have an important role to affect the guests to stay at the hotel, by considering competition in modern time currently. The purpose of this research is to analyze the effect of service
Muhammad Iskandar Sjah
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Regional Branding: Building Brand Value
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016 Regional branding is one of several ways to promote rural regions and support development of socially, culturally and environmentally oriented economies in areas that are interesting due to their natural and cultural heritage.
Klára Margarisová, Lucie Vokáčová
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Creating brand market value [PDF]
Anali Ekonomskog fakulteta u Subotici, 2019 The brand represents valuable intangible assets and one of the most important resources that offers a number of benefits and therefore the brand must be constantly built and carefully managed.
Brzaković Aleksandar +2 more
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Effects of mild psychological stress on facial impressions
Frontiers in Psychology, 2023 IntroductionAppearance plays an important role in maintaining a positive impression in social interactions. Psychological stress is known to have an adverse effect on facial skin, as indicated in previous studies.
Koyo Koizumi +3 more
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Digital Influencers: Shaping Our Brand Choices and Purchase Intentions? A Moderation by Gender Perspective [PDF]
E3S Web of Conferences, 2023 This study evaluates the efficacy of digital influencers in brand endorsement through electronic Word-of-Mouth (eWOM). It probes the influence of perceived influence, brand engagement, and expected brand value on purchase intention and the potential ...
Matroji Fajar Juanda +3 more
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History as a Factor Creating the Value of a Luxury Brand
Annales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia, 2023 Theoretical background: The attributes of a luxury brand include both the physical characteristics of the product and the symbolic values that the brand provides to the consumers.
Wioleta Dryl
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Evaluation of brand from the perspective of consumers [PDF]
Marketing (Beograd. 1991), 2016 Brand is extremely important intellectual property of a company. In order to attract new customers and keep as many existing ones, companies have to work continuously to improve the brand value, which ultimately leads to the market share, revenues and ...
Vranješ Marija +2 more
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