Results 11 to 20 of about 108,335 (311)
Asia Marketing Journal, 2021 This paper explores how the positive effect achieved when consumption value matches brand benefit can increase brand loyalty. Prior research on consumption value mainly focused on perceived value; these studies omit consumers’ views of consumption value.
Sol Namkung, Seong-Yeon Park
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Presentation of the athlete's personal brand and delivering value to the sponsor
Quality in Sport, 2016 The article is one of the author’s first research steps on his way to identify the concept of personal brand communication of a sportsperson with the use of ICT tools.
Wojciech Idzikowski
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Cocreated brand value: theoretical model and propositions
Journal of Brand Management, 2021 Though ample studies address the cocreation process, scholarly understanding of the outcome of such cocreative processes (i.e. cocreated value), lags behind, particularly with respect to brand-related cocreated value. Based on this gap, we explore S-D logic-informed customer cocreated brand value (CCBV), which reflects a customer’s assessment of the ...
Linda D. Hollebeek +3 more
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Future Business Journal, 2023 This study aims to contribute to the existing business strategy literature by exploring how brand-building activities contribute to the firm's value by analyzing the direct and indirect effect of investment in the brand value chain on brand resonance ...
Raghda Abdellatif Abdelkhalik Elsayed
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The Relationship of Online Brand Community, Value Creation Practices, Brand Trust, and Brand Loyalty
Jurnal Manajemen Teori dan Terapan, 2023 Objective: Companies are realizing the potential of the online brand community to increase consumer relationships. Online Brand community keeps customers using the company's products through all community activities. This study investigates the effect of
Dien Mardhiyah +4 more
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Journal of Business Economics and Management, 2004 Brand valuation technique is a core problem in a company value creation process. It has been done a lot of researches on the issue since brand valuation hit the headlines in 1988. The main task in brand valuation is to distinguish brand earnings from the
Romualdas Ginevičius +1 more
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The Effect of Brand on Increasing Firms' Value
Tikrit Journal of Administrative and Economic Sciences, 2023 This study’s main goal is to assay how intangible assets, specifically the value of brands, affect firm value and the difference between book value (BV) and market value (MV). Excel as one of the software has been used to calculate ratios such as the B/M
Farhad Rafaat Ali Al-Kake
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Exploring the value of brands on the montenegrin bottled spring water market
Apstract: Applied Studies in Agribusiness and Commerce, 2013 The branding strategy is based on future goals relating to clients, aimed at increasing awareness of the brand, creating a positive brand image and establishing a preference for the brand and ensuing brand loyalty.
Marija Jankovic
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Frontiers in Psychology, 2022 The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of brand attachment is ...
Jin-Yuan Zhuo +3 more
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Frontiers in Psychology, 2022 Against the backdrop of China's current dual-circulation paradigm, consumers have experienced the transition of their demands for products from price-driven needs to brand-driven needs.
Yi Zong, Menghui He
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