Results 71 to 80 of about 32,864 (187)
The Effect of Product Placement in Movies and Celebrity Endorsement on Consumer Purchase Intention of Samsung Smartphone in Manado [PDF]
, 2016 Information and communication technology has made great strides in recent years which also had an effect on advertising such as product placement and celebrity endorsement.
Saerang, D. P. (David) +1 more
core
Mature consumers' relationship with their perfume [PDF]
, 2018 Glamorous and stylish, perfume is an evocative product that provokes a stimulus of the senses. The use of perfume is recognised as a significant part of daily grooming for many women.
Drylie-Carey, Lindsey, Stewart, Aileen
core +3 more sources
Journal of Contemporary Eastern Asia, 2019 This study investigates public receptivity to celebrity's climate change advocacy on YouTube through a semantic network analysis. The results of this study suggest that the YouTube video generated a number of viewers' responses. Celebrity endorsement not
Park, Sejung
doaj +1 more source
HUBUNGAN ANTARA CELEBRITY ENDORSEMENT DENGAN KEPUTUSAN PEMBELIAN POND’S WHITE BEAUTY PADA MAHASISWA JURUSAN EKONOMI DAN ADMINISTRASI FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA [PDF]
, 2015 MUTIARA. The Correlation between Celebrity Endorsement with Purchase decision Pond's White Beauty on Student Departement of Economics and Administration Faculty of Economics at State University of Jakarta.
Mutiara, Mutiara
core
DIFFERENTIAL EFFECT OF NATIONAL VS. REGIONAL CELEBRITIES ON CONSUMER ATTITUDES [PDF]
The present study explores the differential effects of having a National/Regional celebrity in an advertisement/ endorsement. More specifically the study intends to find out whether a National celebrity would have a more favorable impact on consumer ...
Abhishek KUMAR +3 more
core
Does The Rock Really Rock? The effects of using a celebrity in a B2B advertisement. [PDF]
, 2018 Background: Previous studies have investigated the relationship between the content of advertisements and the effect it has on viewers’ engagement and retention.
Heah, Amanda, Widmer, Mary
core +1 more source
Implicit theories of a desire for fame [PDF]
, 2008 The aim of the present studies was to generate implicit theories of a desire for fame among the general population. In Study 1, we were able to develop a nine-factor analytic model of conceptions of the desire to be famous that initially comprised nine ...
Berg +33 more
core +1 more source
Asia-Pacific Journal of Chemical Engineering, EarlyView.ABSTRACT With the increasing global energy demand and the growing prominence of environmental issues, biodiesel has garnered significant attention as a renewable, low‐emission green energy source. Conventional hydrotalcite‐based catalysts often suffer from insufficient basicity and limited accessibility of active sites, leading to relatively long ...
Jingdi Zheng +4 more
wiley +1 more source
Innovative Approach to Hydrogen Purification: A Review on the Role of Metal Hydrides
Asia-Pacific Journal of Chemical Engineering, EarlyView.ABSTRACT Metal hydrides, renowned for their unique hydrogen bonding capabilities, have emerged as pivotal materials in the energy sector, particularly for hydrogen storage and purification applications. Their ability to store hydrogen reversibly under moderate conditions has positioned them at the forefront in hydrogen‐based energy systems. This review
T. Mohammed Faheem +4 more
wiley +1 more source
CELEBRITY ENDORSEMENT STRATEGY [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2012 Brands ofen use celebrities to get impact, because they are seen by the public as credible source of informationabout product or company. People aspire to the values and lifestyles of celebrities.
CHIOSA ANA RALUCA
doaj