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City Brand Position

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City brand love: destination attractiveness and memorable tourism city experiences

The Tourist Review, 2023
Purpose Drawing on the literature on brand–consumer relations in an attempt to apply the concept of brand love to a city tourism destination, this paper aims to explore the antecedents and consequences of city brand love.
Davood Ghorbanzadeh
semanticscholar   +1 more source

City brand love: modelling and resident heterogeneity analysis

Journal of Product & Brand Management, 2021
Purpose This study aims to investigate how city dependence and city social bonding determine city brand love. In addition, the study examines whether there are different resident segments that exhibit distinct behaviour in relation to city brand ...
Saalem Sadeque, M. Swapan, S. Roy, Md Ashikuzzaman   +3 more
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City Branding

2021
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Measuring the effectiveness of city brand strategy. In search for a universal evaluative framework

, 2021
Along with the development of concepts such as New Public Management (NPM), city managers are required to implement performance control tools to measure the effectiveness and efficiency of the diverse urban strategies.
M. Florek, Marta Hereźniak, A. Augustyn
semanticscholar   +1 more source

The Drivers of the City Brand Equity Comparing Citizens’ and Tourists’ Perceptions and Its Influence on the City Attractiveness: The Case of the City of Coimbra

International Journal of Hospitality & Tourism Administration, 2020
Based on the perceptions of the citizens and tourists of the city of Coimbra, the main objective of this study is to analyze some drivers and consequences of the City Brand Equity (BE).
Arnaldo Coelho, C. Bairrada, Li Simao, Cátia Barbosa   +3 more
semanticscholar   +1 more source

Art-event image in city brand equity: mediating role of city brand attachment

, 2020
All touristic cities have their unique attributes to showcase and differentiate themselves from others. This distinctive attribute is the unique selling product or tourism product of a particular city.
Deepa Jawahar, Vinney Zephaniah Vincent, A. Philip   +2 more
semanticscholar   +1 more source

Destination social responsibility drives destination brand loyalty: a case study of domestic tourists in Danang city, Vietnam

International Journal of Tourism Cities, 2023
Purpose This study aims to identify how perceived destination social responsibility (DSR) drives destination brand loyalty through a jointly and independently mediated mechanism of cognitive and affective components (e.g.
P. T. Tran, H. Nguyen, L. Nguyen, Hong T A Nguyen, Thanh Ba Truong, Vinh Trung Tran   +5 more
semanticscholar   +1 more source

City branding

2017
Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers.
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The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam

Journal of Hospitality and Tourism Insights, 2023
PurposeThis paper aims to examine the role of social media communication, tourist satisfaction and destination brand equity components in enhancing destination brand equity based on the Stimulus – Organism – Response (S-O-R) theory.Design/methodology ...
H. Nguyen, P. T. Tran, Vinh Trung Tran
semanticscholar   +1 more source