Results 281 to 290 of about 3,557,748 (343)
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Constructing a typology of virtual city brand co-creation practices: an ecological approach
Journal of Place Management and Development, 2019Purpose The paper aims to offer an approach that allows an analysis and construction of a typology of virtual city brand co-creation practices. Design/methodology/approach The approach is illustrated by using data collected in regard to the branding ...
Andrea Lucarelli
semanticscholar +1 more source
2015
City branding is a topic of research that attracted great interest the latest years, as cities compete to attract investment, tourists and new residents. The aim of this paper is to investigate further this important topic. Branding a destination is not just promoting a destination, but also extends the concept to its identity (Aitken and Campelo, 2011)
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City branding is a topic of research that attracted great interest the latest years, as cities compete to attract investment, tourists and new residents. The aim of this paper is to investigate further this important topic. Branding a destination is not just promoting a destination, but also extends the concept to its identity (Aitken and Campelo, 2011)
openaire +2 more sources
International Journal of Tourism Cities, 2019
Purpose The purpose of this paper is to provide a suggestion for the research framework on tourists as target groups for planning city branding strategies with reference to possible differences for tourists having a different country of origin.
S. Kovačić +3 more
semanticscholar +1 more source
Purpose The purpose of this paper is to provide a suggestion for the research framework on tourists as target groups for planning city branding strategies with reference to possible differences for tourists having a different country of origin.
S. Kovačić +3 more
semanticscholar +1 more source
International Journal of Tourism Cities
Purpose Brand gestalt has emerged as a crucial concept in marketing and branding, denoting the holistic perception and overall impression that consumers develop about a brand.
D. Mandagi +3 more
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Purpose Brand gestalt has emerged as a crucial concept in marketing and branding, denoting the holistic perception and overall impression that consumers develop about a brand.
D. Mandagi +3 more
semanticscholar +1 more source
Chinese Semiotic Studies, 2019
Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience.
Qian Wang, Dan Zhang
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Abstract City branding brings immense benefits for megacities to gain international prestige in an increasingly competitive global arena. City publicity films, as an effective method for selling the city through online dissemination, could reach and influence a wider audience.
Qian Wang, Dan Zhang
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Urban Affairs Review, 2000
The author traces the emergence over the past 30 years of a new media genre in U.S. cities: the urban lifestyle magazine. With the shift in the primary role of U.S. cities from production sites to consumption spaces after World War II, these magazines facilitated the branding of consumeroriented urban imaginaries.
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The author traces the emergence over the past 30 years of a new media genre in U.S. cities: the urban lifestyle magazine. With the shift in the primary role of U.S. cities from production sites to consumption spaces after World War II, these magazines facilitated the branding of consumeroriented urban imaginaries.
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Cities, 2017
Up till now, only few researchers have looked at the dynamics that develop when citizens' collective actions co-create and eventually co-destruct a city brand.
Christine Vallaster +2 more
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Up till now, only few researchers have looked at the dynamics that develop when citizens' collective actions co-create and eventually co-destruct a city brand.
Christine Vallaster +2 more
semanticscholar +1 more source
The Effect of City Brand Love on Tourist Based City Brand Equity: City Branding Study in Indonesia
International Journal of Asian Business and Information Management, 2018This article develops and tests a model through multi-sampling comparison by considering city brand attractiveness as antecedents of a memorable city brand experience.
Elia Ardyan, Ari Susanti
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2021
Despite the enormous importance of branding in today's highly competitive environment in which tourism businesses operate, the concept of branding in the field of promoting tourist destinations is a relatively new field of academic research. This work aims to explore the concept of city branding and examines the extent to which this can make ...
Christos Lemonakis, Antonis Zairis
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Despite the enormous importance of branding in today's highly competitive environment in which tourism businesses operate, the concept of branding in the field of promoting tourist destinations is a relatively new field of academic research. This work aims to explore the concept of city branding and examines the extent to which this can make ...
Christos Lemonakis, Antonis Zairis
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