Results 291 to 300 of about 3,557,748 (343)
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How cities can attract highly skilled workers as residents: the impact of city brand benefits
Journal of Product & Brand Management, 2018Purpose The purpose of this study is to investigate the effects of city brand benefits (cost efficiency, job chances, social life, recreation and self–brand connection) on highly skilled, potential residents’ attitudes toward the city brand.
M. Schade +3 more
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Journal of Destination Marketing & Management, 2017
Research has documented that social media facilitated word-of-mouth has become the most influential city brand communication channel. This online ethnography of the the Shanghai city brand experience applies a predetermined, 16-dimensional construct as ...
H. Larsen
semanticscholar +1 more source
Research has documented that social media facilitated word-of-mouth has become the most influential city brand communication channel. This online ethnography of the the Shanghai city brand experience applies a predetermined, 16-dimensional construct as ...
H. Larsen
semanticscholar +1 more source
2009
1. Introduction: Processes of Cosmopolitanism and Parochialism Stephanie Hemelryk Donald, Eleonore Kofman and Catherine Kevin 2. Strangers as Neighbors in the Cosmopolis: New Migrants in London, Diversity and Place Panos Hatziprokopiou 3. Conflicting Mobilities: Cultural Diversity and City Branding in Berlin Kira Kosnick.
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1. Introduction: Processes of Cosmopolitanism and Parochialism Stephanie Hemelryk Donald, Eleonore Kofman and Catherine Kevin 2. Strangers as Neighbors in the Cosmopolis: New Migrants in London, Diversity and Place Panos Hatziprokopiou 3. Conflicting Mobilities: Cultural Diversity and City Branding in Berlin Kira Kosnick.
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City brand equity, a marketing perspective
Cities, 2022E. Sokołowska +3 more
semanticscholar +1 more source
2022
Küreselleşen dünyada ürün, hizmet, fikir ve kişiler gibi şehirler de değer, yetenek ve ilgi paylaşımı konusunda rekabet içinde bulunmaktadırlar. Yaşanan bu rekabet ortamı şehirlerin pazarlama faaliyetlerini kullanmalarını zorunlu kılmaktadır. Bu anlamda şehirlerin markalaşması konusu günümüzde önem kazanmıştır.
openaire +1 more source
Küreselleşen dünyada ürün, hizmet, fikir ve kişiler gibi şehirler de değer, yetenek ve ilgi paylaşımı konusunda rekabet içinde bulunmaktadırlar. Yaşanan bu rekabet ortamı şehirlerin pazarlama faaliyetlerini kullanmalarını zorunlu kılmaktadır. Bu anlamda şehirlerin markalaşması konusu günümüzde önem kazanmıştır.
openaire +1 more source
2011
Korea’s national soft power competitiveness in areas such as culture, tourism, and citizens lags behind its hard power, particularly in terms of the country’s impressive economic performance. These soft power sectors including culture, tourism and citizens require cities to play a substantial role.
You Kyung Kim, Peter Eung-Pyo Kim
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Korea’s national soft power competitiveness in areas such as culture, tourism, and citizens lags behind its hard power, particularly in terms of the country’s impressive economic performance. These soft power sectors including culture, tourism and citizens require cities to play a substantial role.
You Kyung Kim, Peter Eung-Pyo Kim
openaire +1 more source
2010
The chapter provides a road map for the exploration of the ‘creative city’ as a conceptual construct, a normative ideal and a set of policy practices. It takes as a starting point the concept of city marketing and the economic and political changes that brought about the application to cities of marketing and branding theories. It discusses the concept
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The chapter provides a road map for the exploration of the ‘creative city’ as a conceptual construct, a normative ideal and a set of policy practices. It takes as a starting point the concept of city marketing and the economic and political changes that brought about the application to cities of marketing and branding theories. It discusses the concept
openaire +2 more sources
2011
The contribution of graphic designers to city branding has evolved from relatively isolated projects, such as designing stamps and posters, to much more of a visual communication strategy within city branding. In this chapter, we will explore the role of graphic design in city branding and offer introductions to various projects, many of which may not ...
Freeman Lau, Angelica Leung
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The contribution of graphic designers to city branding has evolved from relatively isolated projects, such as designing stamps and posters, to much more of a visual communication strategy within city branding. In this chapter, we will explore the role of graphic design in city branding and offer introductions to various projects, many of which may not ...
Freeman Lau, Angelica Leung
openaire +1 more source
2017
As marketing strategies are utilized for city management, entrepreneurial modes of urban governance started to be applied. In this chapter, an emerging city branding trend, Slow City branding will be analyzed in the light of sustainability. As the cities start to resemble each other, the identity of the cities which is defined by the local authenticity
Hande Begüm Bumin Doyduk +1 more
openaire +1 more source
As marketing strategies are utilized for city management, entrepreneurial modes of urban governance started to be applied. In this chapter, an emerging city branding trend, Slow City branding will be analyzed in the light of sustainability. As the cities start to resemble each other, the identity of the cities which is defined by the local authenticity
Hande Begüm Bumin Doyduk +1 more
openaire +1 more source