Results 141 to 150 of about 200,262 (335)
Indonesian Interdisciplinary Journal of Sharia EconomicsThis research is motivated by the need to improve quality and introduce modern marketing techniques, which are strategies to compete and excel in order to increase company profitability and strengthen brand value.
Adisa Lupita Oktavia, Budi Prabowo
doaj
BBR: Brazilian Business Review, 2016 This paper evaluates the relationship between the marketing mix elements and the creation of brand equity based on a conceptual framework defined from the state of the art marketing literature.
José Sarto Freire Castelo +2 more
doaj
The Role of Advertising and Word of Mouth in Promoting Destination Brand Equity of Isfahan [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2014 The word-of-mouth (WOM) and non-conversational advertising are two well-established methods to attract tourists to destinations. Since the tourism product is mostly untestable before it is used, the role of advertisement is fortified.
Zohre Dehdashti +2 more
doaj
Celebrity chefs as brand and their cookbooks as marketing communication [PDF]
, 2008 This paper aims to illuminate how consumers engage with celebrity chefs as marketing objects and their cookbooks as marketing communications. Based upon narrative analysis of qualitative data it suggest that celebrity chefs are acting as brands, that ...
Tonner, A.
core +1 more source
Developing a model for explaining tourism destination brand equity (Case study: Isfahan City)
مدیریت بازرگانی, 2014 The purpose of this study is to develop a brand equity model for Isfahan as a tourism destination. The statistical population of this study consists of the inbound tourists who have traveled to Isfahan in November 2013. A sample of 200 tourists has been selected from this population.
Mohammad Ghafari +2 more
openaire +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This systematic review analyzes 109 studies from top business journals, exploring the connection between leadership and sustainability, including key leadership styles, emerging trends, and challenges in integrating sustainability into organizational strategies and operations.
Muzhar Javed +3 more
wiley +1 more source
Antecedents of consumer brand loyalty in the Chilean wine industry [PDF]
, 2013 The wine industry has become fiercely competitive worldwide, and consumers are increasingly exposed to a wider range of wines in retail outlets. Therefore, wineries need to develop and build consumer loyalty toward their brands.
Bianchi, Constanza, Drennan, Judy
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Circular textile management is essential to achieving sustainable consumption, as outlined in SDG 12, but consumer behavior and economic factors often hinder its adoption. This study investigates how environmental policies, such as carbon taxes and subsidies, influence consumer choices in the fast fashion sector by examining purchasing ...
Alessandro Cascavilla +3 more
wiley +1 more source
Operationalising Sufficiency in an Organisational Context: A Systematic Literature Review
Business Strategy and the Environment, EarlyView.ABSTRACT Efficiency‐led sustainability is important but often fails to deliver absolute reductions in resource use, leaving organisations exposed to rebound effects. What remains underexplored is how sufficiency, the strategic limitation of consumption and resource use, is operationalised within organisational contexts.
Shahrokh Nikou +2 more
wiley +1 more source
European Ports as Energy Hubs: A Sustainability Index to Assess Territorial Development
Business Strategy and the Environment, EarlyView.ABSTRACT The capacity of ports to act as energy hubs is increasingly relevant in light of sustainability challenges and global crises like the Ukraine conflict, the COVID‐19 pandemic and energy scarcity. Numerous international and national initiatives are shaping the future of port development to address environmental and economic concerns.
Paolo Mazzocchi +3 more
wiley +1 more source