Results 271 to 280 of about 200,262 (335)

Destination Brand Equity of Cultural Destination: The Case of Hue City, Vietnam

Proceedings of the International Conference on Economics and Social Sciences
Along with the development of tourism, the competition between tourist destinations is growing. Therefore, destinations must compete fiercely in many forms to survive and develop. Fierce competition among tourist destinations requires them to create competitive advantages over others.
Khanh Hung DOAN, Dao Phu Loc TRAN, Maruf Mohammad Sirajum MONIR   +2 more
openaire   +2 more sources

An empirical study of consumer-based city brand equity from signalling theory perspective

Place Branding and Public Diplomacy, 2014
The concept of city brand equity has caught attention of many marketing scholars, but because of complex nature of cities it remains one of the difficult concepts to quantify. In this article, we develop an approach to measuring city brand equity by evaluating city quality.
Irina Shafranskaya, Dmitriy Potapov
openaire   +2 more sources

The Drivers of the City Brand Equity Comparing Citizens’ and Tourists’ Perceptions and Its Influence on the City Attractiveness: The Case of the City of Coimbra

International Journal of Hospitality & Tourism Administration, 2020
Based on the perceptions of the citizens and tourists of the city of Coimbra, the main objective of this study is to analyze some drivers and consequences of the City Brand Equity (BE).
Arnaldo Coelho, C. Bairrada, Li Simao, Cátia Barbosa   +3 more
semanticscholar   +1 more source

The Effect of City Brand Love on Tourist Based City Brand Equity: City Branding Study in Indonesia

International Journal of Asian Business and Information Management, 2018
This article develops and tests a model through multi-sampling comparison by considering city brand attractiveness as antecedents of a memorable city brand experience.
Elia Ardyan, Ari Susanti
semanticscholar   +1 more source

Does fashion week enhance city brand equity? The impact of fashion destination experience on e-WOM and revisit intention

The Tourist Review
Purpose This study aims to investigate the impact of the fashion destination experience through fashion week on city brand equity, e-word of mouth and revisit intention. Design/methodology/approach A survey was conducted targeting 301 tourists who had
M. Cho, Eunju Ko
semanticscholar   +1 more source

Leveraging City Brand Equity: A PLS-SEM Approach

WSEAS Transactions on Environment and Development
Amidst a constant battle for a share of travelers’ wallets, a city’s competitive edge can be enhanced by its brand. This study examines how cities can boost their competitiveness by developing strong destination brands, much like products and services ...
Irisi Kasapi, Ines Nurja, Eriona M. Shtëmbari, Andromahi Kufo   +3 more
semanticscholar   +1 more source

The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam

Journal of Hospitality and Tourism Insights, 2023
PurposeThis paper aims to examine the role of social media communication, tourist satisfaction and destination brand equity components in enhancing destination brand equity based on the Stimulus – Organism – Response (S-O-R) theory.Design/methodology ...
H. Nguyen, P. T. Tran, Vinh Trung Tran
semanticscholar   +1 more source

Unleashing the potential of local brand equity of Hong Kong as a green–creative–smart city

Journal of Place Management and Development, 2023
Purpose This study aims to propose resident-based brand equity models on green, creative and smart development themes through a multi-sample telephone survey on Hong Kong residents (n = 751).
Chung-Shing Chan, Wan Yan Tsun
semanticscholar   +1 more source

The Effect of Food Quality and Brand Equity on Tourist Experience Mediated by Satisfaction at Local Restaurants in Banda Aceh City

International Journal of Scientific Research and Management
  This study aims to analyze the effects of food quality and brand equity on tourist experience, with satisfaction as a mediating factor, at local restaurants in Banda Aceh City.
Fadhil Iqbal, T. Kesuma, Sorayanti Utami
semanticscholar   +1 more source

The Mediating Effects of Brand Equity on Omnichannel Retailing and Performance of Large Scale Retail Stores in Nairobi City County, Kenya

IOSR Journal of Business and Management
Background: The global retail industry has faced challenges due to the digital technology evolution. These phenomena have disrupted traditional brick and mortar retail businesses, and consumers’ purchasing trends. The objective of the study was to assess
Kanoga Simon, Maina Samuel, Njuguna Reuben   +2 more
semanticscholar   +1 more source