Results 281 to 290 of about 200,262 (335)

The Effect of Brand Equity on Consumer Loyalty through Consumer Satisfaction as an Intervening Variable in Taro Food MSMEs in Bogor City

Eduvest - Journal Of Universal Studies
This study investigates the influence of brand equity on consumer loyalty through consumer satisfaction as an intervening variable in Taro food MSMEs in Bogor City.
Widia Alma Hanifi, Dwi Gemina, Endang Silaningsih   +2 more
semanticscholar   +1 more source

The Influence of Brand Equity and Price on Repurchase Interest Through Customer Satisfaction as an Intervening Variable on Samsung Smartphones in Generation Z, Bandung City

Dinasti International Journal of Education Management And Social Science
This study aims to determine brand equity and price on repurchase Interest through customer satisfaction as an intervening variable on Samsung Smartphones in Generation Z in Bandung City.
Juningsih Juningsih, S. A. Pratminingsih
semanticscholar   +1 more source

Brand equity and consumers’ purchase intention for vegan cosmetics in an emerging market: Evidence from Ho Chi Minh City, Vietnam

Management
Consumer preferences have increasingly shifted toward sustainable products in recent years, particularly in the cosmetics industry, due to the COVID-19 pandemic and climate change concerns.
Hoa Thi Kim Le
semanticscholar   +1 more source

Unraveling the complexity of “city brand equity”: a three‐dimensional framework

Journal of Place Management and Development, 2012
PurposeThe purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain.Design/methodology/approachThe study builds upon a database of 217 articles dealing with the phenomena of city branding retrieved from ...
openaire   +1 more source

The Effect of Integrated Marketing Communication on Brand Equity for Mixue Consumers in Lhokseumawe City

PKM-P
This study aims to analyze the effect of Integrated Marketing Communication (IMC) on Brand Equity for Mixue consumers in Lhokseumawe City. The background of this research is based on the importance of integrated marketing communication in building strong
Teuku Zulkarnaen, Cut Sukmawati, Sutriani Sutriani, Lisa Iryani, Khadijah Vany   +4 more
semanticscholar   +1 more source

Review of the Mardin City from Consumer based Brand Equity Perspective

2021
The purpose of this research; examine the city of Mardin which is one of Turkey's most important tourism centers consumer based brand equity and to determine the relationship between brand loyalty, brand awareness, brand image and perceived quality dimensions that constitute consumer-based brand equity.
KAYAOĞLU, Ahmet, GÜLMEZ, Yavuz Selim
openaire   +1 more source

Enhancing Brand Equity and Customers Purchase Intention at Tourism Companies in Ho Chi Minh City: The Role of ESG

Journal of Management World
The basic theories and previous studies are used in this study, based on a survey conducted with 527 customers of tourism companies in Ho Chi Minh City, to assess and analyze the function of ESG in enhancing brand equity and customer purchase intention ...
Nhan Truong Thanh Dang, Van Dung Ha
semanticscholar   +1 more source

Transformational Leadership, Work Motivation Influence Employee-Based Brand Equity. The Case of Small and Medium Enterprises in Ho Chi Minh City, Vietnam

Journal of economics, finance and management studies
Small and medium enterprises (SMEs) play an important role in promoting the country's economic development. In the era of integration and intense competition in the market economy, businesses recognize that employees are an extremely valuable resource ...
Ph.D. Vu Truc Phuc
semanticscholar   +1 more source

SOCIAL INFLUENCE AND SOCIAL MEDIA ENGAGEMENT AS DETERMINANTS OF BRAND EQUITY AMONG COFFEE SHOPS IN TAGUM CITY

EPRA International Journal of Economics, Business and Management Studies
Brand equity enhances customer loyalty and differentiates them in a competitive market, especially when influenced by social influence and social media engagement.
Justine Dave A. De Guzman, Dunhill Z. Bilog   +1 more
semanticscholar   +1 more source

Comparison of destination brand equity models of competitive convention cities in East Asia

Journal of Convention & Event Tourism, 2016
ABSTRACTSince convention host cities in East Asia, such as Hong Kong, Beijing, and Seoul, are in competition, this study adopts the customer-based brand equity concept to compare their brand equity models. Among several important implications, destination image attributes affected the perceived quality in different ways in the three convention cities ...
Seongseop (Sam) Kim, Jayoung Moon, Jayoung Choe   +2 more
openaire   +1 more source