Results 291 to 300 of about 200,262 (335)
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East Asian Journal of Multidisciplinary Research
Plastic waste that is difficult to decompose has become a global environmental issue, driving changes in consumer behavior, especially Generation Z who tend to choose environmentally friendly products. This study aims to analyze the effect of green brand
Melati Wahyudina Putri +3 more
semanticscholar +1 more source
Plastic waste that is difficult to decompose has become a global environmental issue, driving changes in consumer behavior, especially Generation Z who tend to choose environmentally friendly products. This study aims to analyze the effect of green brand
Melati Wahyudina Putri +3 more
semanticscholar +1 more source
Journal of Convention & Event Tourism
This study aims to investigate the correlation among event quality, host city evaluation, place attachment, destination brand equity, and visitors’ attitudinal intention. Structural equation modeling was employed to test the proposed hypotheses. The data
Ömer Akkaya +2 more
semanticscholar +1 more source
This study aims to investigate the correlation among event quality, host city evaluation, place attachment, destination brand equity, and visitors’ attitudinal intention. Structural equation modeling was employed to test the proposed hypotheses. The data
Ömer Akkaya +2 more
semanticscholar +1 more source
Jurnal Ilmiah Manajemen Kesatuan
This study aims to determine how the influence of brand equity dimensions on consumer purchasing interest in Erigo products in Bogor City. The brand equity dimensions consist of brand awareness, perceived quality, brand association, and brand loyalty ...
M. Mulyana +3 more
semanticscholar +1 more source
This study aims to determine how the influence of brand equity dimensions on consumer purchasing interest in Erigo products in Bogor City. The brand equity dimensions consist of brand awareness, perceived quality, brand association, and brand loyalty ...
M. Mulyana +3 more
semanticscholar +1 more source
International journal of research and innovation in social science
Global competition has called for companies to be more innovative in the way they position their brand to achieve a competitive edge. Therefore, companies have adopted more non-traditional ways to showcase their products each more audiences as possible ...
Gatana Michael Muchira +2 more
semanticscholar +1 more source
Global competition has called for companies to be more innovative in the way they position their brand to achieve a competitive edge. Therefore, companies have adopted more non-traditional ways to showcase their products each more audiences as possible ...
Gatana Michael Muchira +2 more
semanticscholar +1 more source
The International Journal of Management
This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands.
A. Rasyid, Yusuf Yusuf
semanticscholar +1 more source
This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands.
A. Rasyid, Yusuf Yusuf
semanticscholar +1 more source
Transekonomika Akuntansi Bisnis dan Keuangan
Due to air pollution and also the trend of the global skincare industry which has been experiencing rapid growth in recent years, this has increased the demand for skincare products that focus on skin protection in Batam City.
Rona Natalia Simarmata +1 more
semanticscholar +1 more source
Due to air pollution and also the trend of the global skincare industry which has been experiencing rapid growth in recent years, this has increased the demand for skincare products that focus on skin protection in Batam City.
Rona Natalia Simarmata +1 more
semanticscholar +1 more source
Interconnection: An Economic Perspective Horizon
This research aims to determine and analyze the influence of brand equity, product variety, social influence, and halal labeling on interest in buying cosmetics. This research was conducted in Pekanbaru City. Determining the sample in this study used the
Amirudin M. Amin, Dinda Rezki Harahap
semanticscholar +1 more source
This research aims to determine and analyze the influence of brand equity, product variety, social influence, and halal labeling on interest in buying cosmetics. This research was conducted in Pekanbaru City. Determining the sample in this study used the
Amirudin M. Amin, Dinda Rezki Harahap
semanticscholar +1 more source
The Manager Review
This study aims to analyze the effect of brand equity, product quality and warranty on consumer decisions to buy products. This type of research was used a quantitative descriptive approach with a survey method.
Yogi Ardiansyah +2 more
semanticscholar +1 more source
This study aims to analyze the effect of brand equity, product quality and warranty on consumer decisions to buy products. This type of research was used a quantitative descriptive approach with a survey method.
Yogi Ardiansyah +2 more
semanticscholar +1 more source
Management of Education Jurnal Manajemen Pendidikan Islam
This study aims to identify and describe brand equity which consists of four assets namely brand awareness, brand association, perceived quality, and brand loyalty at the Al-Falah and Darul Ilmi Islamic boarding schools for girls in the city of ...
Adi Ansari, Suraijiah Suraijiah
semanticscholar +1 more source
This study aims to identify and describe brand equity which consists of four assets namely brand awareness, brand association, perceived quality, and brand loyalty at the Al-Falah and Darul Ilmi Islamic boarding schools for girls in the city of ...
Adi Ansari, Suraijiah Suraijiah
semanticscholar +1 more source
Coopetition
This study is to examine the impact of Celebrity Endorsement and Social Media Marketing on the establishment of Brand Equity for Yamaha Motorbikes in the city of Bandung, located in West Java. The use of celebrity endorsers in marketing is very prevalent,
Adityo Arief Budiman, Rita Komaladewi
semanticscholar +1 more source
This study is to examine the impact of Celebrity Endorsement and Social Media Marketing on the establishment of Brand Equity for Yamaha Motorbikes in the city of Bandung, located in West Java. The use of celebrity endorsers in marketing is very prevalent,
Adityo Arief Budiman, Rita Komaladewi
semanticscholar +1 more source