Results 1 to 10 of about 142,081 (153)
Komunikasi Partisipatif Masyarakat Industri dalam Mendukung Branding Kota Madiun [PDF]
Jurnal Ilmu Komunikasi, 2018 Industrial society in madiun city contribute in supporting of Madiun city branding. This proved by the participate position in implementation and utilization of results.
Mutia Dewi, Noer Ayufika Nulul
doaj +4 more sources
Bibliometric Analysis of Chinese Research on City Brand and Brand Building Strategies for Beijing [PDF]
SHS Web of Conferences, 2023 With the gradual improvement of urbanization in China, it is important to research city branding to promote high-quality urban development. This paper uses CSSCI journals (including the expanded edition) in CNKI as the data source to collect the papers ...
Gu Yingxiao, Wang Zongshui
doaj +1 more source
City Branding Dimensions, Strategies, and Obstacles
Jurnal Bina Praja, 2023 City branding is carried out to develop cities, attract tourism, introduce the city's wealth, and improve the community's quality of life. Various ways are done to show the uniqueness and distinctiveness that is owned.
Fatimatuz Zahrah
doaj +1 more source
Reinventing Indonesia’s City Branding Strategy Through Conceptual Frameworks
Jurnal Bina Praja, 2023 City branding has gained increasing importance in recent years due to its perceived economic and political implications, necessitating the involvement of city governments and stakeholders in developing a successful cross-sectoral branding strategy.
Rinto Ariwibowo, Galih Prasetyo
doaj +1 more source
Investigating the Role and Position of Urban Management in Urban Branding (Case Study: Isfahan City) [PDF]
برنامه ریزی فضایی, 2022 Background: Urban branding is a new way of describing and implementing urban marketing. Just as city identification is done through image perception, the use of urban marketing largely depends on infrastructure, communications, and urban image management.
Reza Mokhtari Malekabadi +2 more
doaj +1 more source
City Branding melalui Media Tiktok di Provinsi Jawa Timur
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 2023 Abstrak City branding adalah aktivitas pemasaran yang dilakukan institusi untuk memperkenalkan identitas kota kepada masyarakat agar lebih mudah diingat dan populer.
Totok Wahyu Abadi
doaj +1 more source
PERANCANGAN VIDEO DESTINASI WISATA KULON PROGO SEBAGAI PEMBENTUK CITY BRANDING DAERAH
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 2021 Keberadaan sebuah kota saat ini sangat dipengaruhi oleh city branding yang diangkat oleh kota tersebut, seperti yang dibawa oleh Kabupaten Kulon Progo berupa “the jewel of java” atau “permata dari pulau jawa”.
raden hadapiningrani kusumohendrarto +1 more
doaj +1 more source
CITY BRANDING POLICY AND REGIONAL MARKETING IN INDONESIA [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 City branding is a form of communication that is built through a public policy that is used to market a city to form a perception of a city carried out by the relevant government.
Nawangsari E.R., Nawangsari E.R.
doaj +1 more source
Exploring Perspective of Local Tourists About City Branding
Jurnal Bina Praja, 2023 City branding is an object contested by various cities and regencies in Indonesia. The goal was to introduce their identity of them, so strong branding could be the basis for marketing tourism from the city.
Gita Juniarti +3 more
doaj +1 more source
Society, 2021 City branding has become a massive effort by many cities as tourist destinations to promote the city nationally and internationally. Ambon City, the Capital of Maluku Province, known as the “City of Music,” and the City of Solo with “Solo the Spirit of ...
Johan Fahri, Fichriyanto M Ahmad
doaj +1 more source