Results 21 to 30 of about 142,081 (153)
A Historical Review for City Branding
Jurnal Bina Praja, 2023 This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach.
Wahdania Suardi +8 more
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Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2023 The growing emphasis on urban management has driven a trend toward city branding to enhance the city attractiveness. This study investigates the influence of city branding on the city’s brand identity and brand image, and tourists’ visiting decision ...
Indah Fatmawati, Anindya Maharani
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Jurnal Bina Praja, 2023 Konsep city branding sangat dibutuhkan untuk mempercepat pembangunan di suatu daerah. Pembangunan pariwisata berkelanjutan di Kabupaten Magelang membutuhkan city branding dengan memanfaatkan keberadaan Candi Borobudur sebagai Destinasi Wisata Super ...
Prabawa Eka Soesanta +2 more
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Urban branding as an effective sustainability tool in urban development
HBRC Journal, 2014 Sustainability in the urban image is one of the most important strategies for sustainable urban design. Most of cities are trying to strengthen its visual image to achieve a sustainable urban image by integrating non physical elements such as culture ...
Reeman Mohammed Rehan
doaj +1 more source
Antecedents customer decision to visit Yogyakarta as special regions in Indonesia
Cogent Business & Management, 2022 This study aims to clarify the strategies implemented by the government in managing city branding and city image on behavioral interest and to prove the impact of intention to visit on the decision to visit.
Andriani Kusumawati +2 more
doaj +1 more source
Peran Branding dan Desain dalam Usaha Pencitraan Identitas Bangsa
Humaniora, 2015 This research examined the role of branding and design in the process of city/nation identity creation. Recently, there are a growing phenomenon of branding within cities and/or nations.
Liliek Adelina Suhardjono
doaj +1 more source
BRANDING MODEL OF BANDUNG CITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2023 Cities in Indonesia are starting to compete to create attractive branding. City branding is used to strengthen a good image and differentiate it from other cities.
Auliana L., Arifianti R., Taryana A.
doaj +1 more source
A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis
Journal of ASEAN Studies, 2022 Cities and places had been progressively being marketed as brands by using the concept of ‘City Branding', which is a unique idea. The scholars of ‘City Branding’ believed that the concept of branding helps the city in marketing activities.
Bahtiar Mohamad +4 more
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What can We Learn from City Marketing Practice? [PDF]
, 2009 It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated.
Kavaratzis, Mihalis
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Profetik, 2016 This article is the first result of fundamental grant research about city branding and local wisdom which has conduct for two years in the district of Solo and Badung.
Bambang Widodo
doaj +2 more sources