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Packaging strategies: knowledge outlook on consumer buying behaviour [PDF]
Journal of Industry-University Collaboration, 2020 Purpose – Packaging is a mantra for encountering a period of immense potential. It keeps on being seen as a key component in the buying decision, and also it is exhibited as a brand communication gadget that goes past the products and can interface with ...
Lavuri Rambabu, Ramlal Porika
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Analysis of the impact of COVID-19 pandemic on consumer buying behaviour in food chain stores
Entrepreneurship and Sustainability Issues, 2023 The paper's chief goal is to determine the impact of COVID-19 on consumer purchasing behaviour and purchasing decisions concerning selected factors affecting consumers when buying food products in chain stores. The research was conducted in V4 countries,
Veronika Čabinová +4 more
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The perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization [PDF]
SHS Web of Conferences, 2021 Research background: In the current era of globalization, corporate social responsibility has been gaining an increasing attention. By implementation CSR activities into their business strategy, companies can gain positive feedback from stakeholders ...
Nadanyiova Margareta
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The impact of age on the customers buying behaviour and attitude to price
Littera Scripta, 2020 Understanding consumer buying behaviour is a crucial element of any business activities. In a marketing-oriented economy, consumer buying behaviour represents a very significant factor in business success.
Marie Slabá
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The influence of media on impulsive buying in the era of the COVID-19 pandemic
Business, Management and Economics Engineering, 2022 Purpose – With the appearance of COVID-19, epidemiological measures were implemented which significantly changed the customer behaviour. Media became an important source of information.
Zrinka Blažević Bognar +1 more
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ECONOMICS, 2023 In the context of big data, the internet celebrity economic marketing model has gradually become one of the mainstream online marketing models. Internet celebrities use their special influence and characteristics of the times to bring revolutionary ...
Ke Binbin, Wel Che Aniza Che
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SHIFTS IN CONSUMER BEHAVIOURAL TRENDS DURING AND POST THE COVID-19 PANDEMIC: AN ANALYSIS USING THE THEORY OF REASONED ACTION [PDF]
Business Excellence and Management, 2023 The COVID-19 epidemic has affected how consumers work, travel, communicate, and shop, among other things. This study examined significant shifts in consumer behaviour that were induced by the COVID-19 pandemic and assess whether these shifts persist in
Faith TINONETSANA +1 more
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Consumer Buying Behaviour During COVID-19
Webology, 2021 A pandemic like COVID-19 that has the capacity to turn any economy upside down will always have a significant influence on the social Behavior and habits of population all over the world. COVID-19 pandemic is a historic challenge for any economy to overcome as they have no prior preparation.
Mansurali Anifa +2 more
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THE INFLUENCE OF REFERENCE GROUPS ON THE BUYING BEHAVIOUR OF SINGLETONS [PDF]
Malaysian E Commerce Journal, 2022 Little research has been conducted on the growing Singletons segment in South Africa. Singletons have greater purchasing power and a high disposable income due to their lack of dependents. Organisations tend to overlook this segment. The buying behaviour
Roland Goldberg, Liani Groenewald
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Consumer Buying Behaviour towards Online Shopping
Journal of Business Management and Information Systems, 2023 Online marketing has gained huge popularity and importance all over the world. It is expected that by the end of 2040, the number rise to more than 1.5 billion as far as internet user is concerned. Considering the wide range of benefits, it provides to marketers as well as customers, it has become one of the leading mediums of marketing. The study aims
Purnima Kumari, Vijay Bahadur Pal
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