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Online shopping preferences of Consumers-The web experience and purchase pattern
JIMS8M: The Journal of Indian Management & Strategy, 2018Consumer behaviour analysis is the study of individuals or groups with regards to their process of selecting, procuring and using the products and services and the way they perceive the value they get out of them. The aim of this study is to understand the online purchase pattern and post purchase level of satisfaction of two consumer groups from two ...
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USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience
Proceedings of the 6th International Conference on E-Commerce, E-Business and E-Government, 2022Elizabeth Emperatriz García-Salirrosas +1 more
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The Effect of Live Commerce’s Brand Experience on Consumer Purchase Intention
Korea Business Review, 2023Hyojin Kim, Minjeong Kang
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Shaping consumer purchase and experience with paradoxical marketing
Journal of Retailing and Consumer ServicesYixuan Niu +3 more
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Consumer behaviour and purchase experiences in the different sectors of tourism
2020Susan Horner, Swarbrooke John
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