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Online shopping preferences of Consumers-The web experience and purchase pattern

JIMS8M: The Journal of Indian Management & Strategy, 2018
Consumer behaviour analysis is the study of individuals or groups with regards to their process of selecting, procuring and using the products and services and the way they perceive the value they get out of them. The aim of this study is to understand the online purchase pattern and post purchase level of satisfaction of two consumer groups from two ...
openaire   +1 more source

USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience

Proceedings of the 6th International Conference on E-Commerce, E-Business and E-Government, 2022
Elizabeth Emperatriz García-Salirrosas   +1 more
openaire   +1 more source

Shaping consumer purchase and experience with paradoxical marketing

Journal of Retailing and Consumer Services
Yixuan Niu   +3 more
openaire   +1 more source

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