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Online consumer information encountering experience for planned purchase and unplanned purchase

Proceedings of the 2011 iConference, 2011
This paper proposes an integrated model of traditional consumer buying decision process and Information Encountering (IE) model to study online consumer actual consumption. This study uses Poisson Regression to analyze the relationships between three major factors (consumer, product, and situation) and four types of possible online consumption results (
Jiazhen Wang, Sanda Erdelez, James Thome
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A Community Survey of Purchase Experiences of Older Consumers

Journal of Consumer Affairs, 1978
A telephone survey was conducted which examined recent purchase experiences for 282 older consumers residing in a midwestern academic community. The types of purchases studied were eyeglasses, funeral services, hearing aids, home appliance repair services, home repair services, and nursing home care. Generally high satisfaction levels were reported for
MONROE P. FRIEDMAN, IRA M. WASSERMAN
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