Results 21 to 30 of about 123,879 (300)

Impact of HR practices on corporate image building in the Indian IT sector [PDF]

Problems and Perspectives in Management, 2021
HR practices have been always significant for researchers and industries because of the large expansion of the companies in various fields, which requires leaders who can identify and introduce innovative and effective HR practices to utilize and retain ...
Renu Rana, Shikha Kapoor, Sandeep Kumar Gupta   +2 more
doaj   +1 more source

Pengaruh Corporate Social Responsibility dengan Causing Branding dan Venture Philanthropy Terhadap Profitability

Kompartemen: Jurnal Ilmiah Akuntansi, 2020
Tujuan dari penelitian ini untuk mengukur pengaruh  terhadap profitabilitas. Metode pengumpulan data dengan menganalisi laporan keuangan terkait dengan Corporate Social Responbillitiy dengan Cause Branding dan Venture Phillanthrophy terhadap ...
Febiana Sulasti, Sidik Bakhtiar
doaj   +1 more source

STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN BRAND IMAGE DI SYAFA’AT MARCOMM AGENCY

Lektur, 2023
Abstrak             Tujuan penelitian ini adalah untuk mengetahui dan mendeskripsikan strategi komunikasi pemasaran yang dilakukan oleh Syafa’at Marcomm dalam membangun brand image.
Carissa Ervania, Suranto Aw
doaj   +1 more source

CORPORATE BRANDING COWORKING PLACE IN BANDUNG (CORPORATE BRANDING COWORKING SPACE DI BANDUNG)

Edutech, 2017
The title of this research is “Corporate Branding Coworking Space in Bandung” with the subtitle is “Descriptive Study of Corporate Branding Coworking Space in Bandung to Create Product Differentiation”.
Dewi Damayanti, Evi Novianti, Centurion C. Priyatna   +2 more
doaj   +1 more source

An exploration of Branding approaches in UK Universities [PDF]

, 2015
This exploratory paper considers the current state of UK HE branding; in particular, conceptualisations and approaches. It is driven by calls in the literature for clearer understanding and application of branding in Higher Education (HE).
Aaker, Balmer, Becher, Blumenthal, Brookes, Bryman, Caldwell, Caldwell, Daymon, De Chernatony, De Chernatony, De Chernatony, De Chernatony, Doyle, Free, Hankinson, Hankinson, Harris, Hatch, Hemsley-Brown, Holt, Iqbal, Jevons, Kapferer, Kapferer, Kavaratzis, Keller, Knox, Kotler, Low, Lowrie, Miles, Pine, Ponsonby-Mccabe, Sargeant, Schilling, Schmitt, Simoes, Stride, Vallaster, Waeraas, Waeraas, Whelan, Whisman   +43 more
core   +1 more source

State of Nationalism (SoN): Nation Branding

Studies on National Movements, 2020
Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding ...
Nichole Fernández
doaj   +2 more sources

Stakeholders’ participation in hospitals’ branding initiatives on social media: a proposal model for building collective brands

Revista Española de Comunicación en Salud, 2020
Introduction: All health organizations face many managerial and economic challenges such as the consolidation of private and international hospitals, the increasingly interest of society for health education issues or the development of telemedicine.
Pablo Medina Aguerrebere, Toni Gonzalez Pacanowski, Eva Medina   +2 more
doaj   +1 more source

Strategically leveraging corporate social responsibility [PDF]

, 2012
orporate social responsibility (CSR) is changing the rules of branding but it is unclear how. While the literature offers a range of approaches seeking insight to how to manage CSR-related issues, practitioners are left in a state of confusion when ...
Lindgreen, Adam, Maon, François, Vallaster, Christine   +2 more
core   +2 more sources

Nation Branding: Issues, Insights and Impacts [PDF]

, 2013
We are honoured to present this special issue of Corporate Reputation Review devoted to the increasingly studied field of nation branding. This special issue is intended to contribute to the ongoing production of high-quality academic research in the ...
Dinnie, Keith, Gupta, Suraksha, Melewar, TC   +2 more
core   +1 more source

Internal branding with corporate ethical values and corporate social responsibility: The case of the life insurance industry in Taiwan

South African Journal of Business Management, 2015
The purpose of this study is to identify the extent to which corporate ethical values and employee-oriented CSR can be employed as business levers of internal branding for the life insurance industry.
C-S. Lai, K-T. Hsu
doaj   +1 more source