Results 21 to 30 of about 1,168,407 (380)
Corporate branding and value creation for initiating and managing relationships in B2B markets
Qualitative Market Research, 2020 Purpose This study aims to fill a gap in branding literature concerning the effect of corporate brand relationships on brand value through the case study method in a business-to-business (B2B) context.
S. Ozdemir +4 more
semanticscholar +1 more source
, 2021 With corporate social responsibility (CSR) becoming increasingly important, this research forms a nexus for strategic CSR and internal brand knowledge through the conceptual development and empirical validation of a model.
Joan J Carlini, D. Grace
semanticscholar +1 more source
Cogent Social Sciences, 2020 There are many instances when pervasive and/or retrogressive corporate stories for branding are experienced and not reported truthfully in the organisations.
Brighton Nyagadza +2 more
doaj +1 more source
Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding
Journal of Management and Research, 2020 The purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique.
Muhammad Zeesahn +3 more
doaj +1 more source
Corporate Social Responsibility as a Tool for Employer Branding and Accounting Disclosures
BizInfo, 2023 Corporate social responsibility is seen as an integral part of business, and organizations should sincerely include social duties towards internal and external stakeholders in their operations. It is essential for employers to focus on deepening the bond
Miljan Adamović +2 more
doaj +1 more source
Impact of HR practices on corporate image building in the Indian IT sector [PDF]
Problems and Perspectives in Management, 2021 HR practices have been always significant for researchers and industries because of the large expansion of the companies in various fields, which requires leaders who can identify and introduce innovative and effective HR practices to utilize and retain ...
Renu Rana +2 more
doaj +1 more source
Comunicação e Sociedade, 2012 2001 marked the tenth anniversary of a seminal article on corporate branding written by the distinguished English advertising consultant Stephen King (1991). In this article King’s contribution to the emergent theory relating to corporate branding in the
John M. T. Balmer
doaj +1 more source
Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2020 The purpose of this article is to provide an in-depth approach to the theoretical issues stated about brands and branding from a cultural perspective.
A. Briciu, V.A. Briciu
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STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN BRAND IMAGE DI SYAFA’AT MARCOMM AGENCY
Lektur, 2023 Abstrak Tujuan penelitian ini adalah untuk mengetahui dan mendeskripsikan strategi komunikasi pemasaran yang dilakukan oleh Syafa’at Marcomm dalam membangun brand image.
Carissa Ervania, Suranto Aw
doaj +1 more source
MIX: Jurnal Ilmiah Manajemen, 2019 This study examined the influence of internal corporate branding on brand citizenship behavior. Research conduct on leading telecommunications services companies in the city of Malang.
Agus Purnomo
doaj +1 more source