Results 21 to 30 of about 6,571 (284)

State of Nationalism (SoN): Nation Branding

open access: yesStudies on National Movements, 2020
Nation branding goes beyond simply government propaganda or tourism promotion, but rather consists of a multitude of activities that form a comprehensive, top-down, government driven and funded initiative that appropriates corporate branding ...
Nichole Fernández
doaj   +2 more sources

Stakeholders’ participation in hospitals’ branding initiatives on social media: a proposal model for building collective brands

open access: yesRevista Española de Comunicación en Salud, 2020
Introduction: All health organizations face many managerial and economic challenges such as the consolidation of private and international hospitals, the increasingly interest of society for health education issues or the development of telemedicine.
Pablo Medina Aguerrebere   +2 more
doaj   +1 more source

Internal branding with corporate ethical values and corporate social responsibility: The case of the life insurance industry in Taiwan

open access: yesSouth African Journal of Business Management, 2015
The purpose of this study is to identify the extent to which corporate ethical values and employee-oriented CSR can be employed as business levers of internal branding for the life insurance industry.
C-S. Lai, K-T. Hsu
doaj   +1 more source

PENINGKATAN PEMASARAN MELALUI STRATEGI BRANDING DAN IDENTITAS UNTUK MOCCA ANIMATION STUDIO MALANG

open access: yesAbdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 2019
Program ipteks bagi masyarakat (IbM) ini bertujuan untuk menerapkan branding dan identitas dalam strategi pemasaran usaha jasa animasi Mocca Animation Studio, Kelurahan Sawojajar, Kecamatan Kedungkandang, Kota Malang.
Sultan Arif Rahmadianto   +2 more
doaj   +1 more source

The role of corporate branding in Serbian mobile phone operator market

open access: yesApstract: Applied Studies in Agribusiness and Commerce, 2009
This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections.
Gajo Vanka
doaj   +1 more source

THE DIMENSION OF EMPLOYER BRANDING: ATTRACTING TALENTED EMPLOYEES TO LEVERAGE ORGANIZATIONAL COMPETITIVENESS

open access: yesJurnal Aplikasi Manajemen, 2019
The challenge to meet the fulfillmentofthe workforce needs in Indonesia in the near future makes organizations immediately improve and use employer branding as an instrument of organizational competitiveness in “the war of talent”.
Ambara Purusottama, Ari Ardianto
doaj   +1 more source

Bringing the corporation into corporate branding [PDF]

open access: yesEuropean Journal of Marketing, 2003
This paper describes corporate branding as an organisational tool whose successful application depends on attending to the strategic, organisational and communicational context in which it is used. A model to help managers analyse context in terms of the alignment between strategic vision, organisational culture and corporate image is presented.
Hatch, Mary Jo, Schultz, Majken
openaire   +1 more source

Evaluation of in vitro toxicity of common phytochemicals included in weight loss supplements using 1H NMR spectroscopy

open access: yesFEBS Open Bio, EarlyView.
We investigated the toxicity of 12 active compounds commonly found in herbal weight loss supplements (WLS) using human liver and colon cell models. Epigallocatechin‐3‐gallate was the only compound showing significant toxicity. Metabolic profiling revealed protein degradation, disrupted energy and lipid metabolism suggesting that the inclusion of EGCG ...
Emily C. Davies   +3 more
wiley   +1 more source

Corporate Branding in Marketspace [PDF]

open access: yesCorporate Reputation Review, 2004
Many existing companies have set up corporate websites in response to competitive pressures and/or the perceived advantages of having a presence in marketspace. However, the effect of this form of communication and/or way of doing business on the corporate brand has yet to be examined in detail.
Stuart, H, Jones, Colin
openaire   +4 more sources

The temporal trends and short‐ and long‐term mortality of people with acute myocardial infarction and rheumatoid arthritis: a nationwide cohort study

open access: yesArthritis Care &Research, Accepted Article.
Aims We investigated whether a diagnosis of rheumatoid arthritis (RA) affects the quality of inpatient acute myocardial infarction (AMI) care and long‐term mortality post‐AMI. Methods We analysed data from 784,091 adults, 6,047 with a diagnosis of RA, from England and Wales hospitalised with AMI between 2005 and 2019 from the MINAP registry, linked ...
Megan Butler   +8 more
wiley   +1 more source

Home - About - Disclaimer - Privacy