Branded: Corporate Image, Sexual Stereotyping, and the New Face of Capitalism [PDF]
, 2007 In the context of unionized workforces covered by collective bargaining agreements, companies have-at most-been required to demonstrate a reasonable relationship between the grooming code and the business\u27s effort to project a corporate image that it ...
Avery, Dianne, Crain, Marion
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PENGARUH CORPORATE BRANDING TERHADAP KEPUTUSAN PEMBELIAN DENGAN EKUITAS MEREK SEBAGAI VARIABEL MEDIASI PADA PENGUNJUNG RUMAH SAKIT IBU DAN ANAK KOTA BANDA ACEH [PDF]
, 2016 Penelitian ini bertujuan untuk mengetahui pengaruh dari corporate branding terhadap keputusan pembelian dengan ekuitas merek sebagai variabel mediasi pada sampel yang digunakan dalam penelitian ini adalah pengunjung Rumah Sakit Ibu dan Anak Kota Banda ...
Syarifah Faridha
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The six conventions of corporate branding [PDF]
European Journal of Marketing, 2003 This paper considers the emerging focus in both academic and practitioner literature on the concept of the corporate brand and argues that the underlying generative mechanisms and processes that enable successful corporate brand management are not clearly understood. Based on the findings of recent fieldwork, the authors outline six new conventions for
Knox, Simon, Bickerton, David
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Aligning identity and strategy: Corporate branding at British Airways in the late 20th century [PDF]
, 2009 Published as "Aligning identity and strategy: Corporate branding at British Airways in the late 20th century", California Management Review, 51(3), 6 - 23, 2009. © 2009 by the Regents of the University of California.
Balmer, JMT, Greyser, SA, Stuart, H
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Fair Trade-mark: Proposing an Affirmative Duty on Licensors to Enforce Their Corporate Social Responsibility Codes [PDF]
, 2019 Modern consumers are increasingly interested in seeing the brands they love commit to corporate social responsibility (CSR), including fair labor practices and environmental sustainability throughout their supply chains.
Newman, Dorothy L.
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Student corporate brand identification: An exploratory case study [PDF]
, 2007 Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia.
Balmer, JMT, Liao, M
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Consumers Reactions to Tesco's market entry in Taiwan - a comparison with the UK experience [PDF]
, 2009 The purpose of this paper is to research consumer response to retail branding models in Taiwan by means of exploratory qualitative research comparing Tesco’s retail branding in the UK and Taiwan in order to find out the level of consumer acceptance of ...
Temperley, JH
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Brand mergers: How attitudes influence consumer identity preferences [PDF]
, 2012 In the context of a merger, management of corporate brand names and logos assumes a critical role. The purpose of this paper is to provide a better understanding of the corporate brand redeployment decision.
César - Machado, Joana +3 more
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Corporate strategic branding: How country and corporate brands come together [PDF]
Economic Annals, 2008 The concept of countries as brands has been increasingly recognized in the post-modern global world. A strong country brand can provide corporate brands with a unique set of values, which supports their positioning on the international market. Simultaneously, once corporate brands achieve worldwide success, they contribute actively to developing new ...
openaire +3 more sources
Major factors responsible for occupancy [PDF]
, 2018 The aim of this research is to analyse demand and supply factors for pricing strategy, branding strategies, and social media channels. Mixed methods are used for research purposes. Interviews of the manager and other staff members are taken.
Kalra, Vinay, Wood, Brent
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