Results 1 to 10 of about 80 (76)

PENGARUH BRAND TRUST DAN COSTUMER SATISFACTION PRODUK GO-MOBILE TERHADAP CONSUMER LOYALTY PADA PT BANK CIMB NIAGA TBK

open access: yesAlmana: Jurnal Manajemen dan Bisnis, 2018
Saat ini, Mobile Banking telah menjadi kebutuhan sehari-hari nasabah. Berbagai bank menawarkan berbagai Mobile Banking salah satu nya Mobile Banking dari Bank CIMB Niaga yang disebut Go-Mobile.
Humaira Qur’ani, Marheni Eka Saputri
doaj   +2 more sources

The effect of brand positioning on costumer loyalty: An empirical study of the Iberdrola case

open access: yesManagement Letters/Cuadernos de Gestión, 2002
This paper analyses the effect of brand positioning on customer loyalty. Based on data of a survey of clients of the energy utility Iberdrola, the study measures the loyalty effect of the company’s perceived positioningFor this purpose, a positioning ...
VANESSA APAOLAZA IBÁÑEZ   +2 more
doaj   +2 more sources

THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO

open access: yesJurnal Aplikasi Manajemen, 2019
This research is motivated by the opportunity to start a business by looking at opportunities among drinks-fruit drinks that have been known among the community.
Neoda Farizan   +2 more
doaj   +3 more sources

Loyalty programs in hospitality on the example of hotel Holiday Inn Suschevsky [PDF]

open access: yesTurističko Poslovanje, 2021
This paper will present one of the basic aspects of the formation of constant priorities of the company - customer loyalty, on the example o f the hotel market in the Russian Federation.
Tošić Violeta   +2 more
doaj   +1 more source

Servicecape Analysis To Customer Satisfaction In Delivery Service Company With Customer Trust As Intervening Variable

open access: yesJurnal Manajemen Industri dan Logistik, 2023
The number of people who send goods to each other  makes delivery services very important. The development of internet technology  has a great  contribution to the community  need for goods delivery services.
Hardi Mulyono   +2 more
doaj   +1 more source

The effect of customer value and trust on customer satisfaction and its impact on customer loyalty

open access: yesJPPI (Jurnal Penelitian Pendidikan Indonesia), 2023
Customer value and trust are important factors that can significantly impact customer satisfaction. When a customer perceives that they are receiving value from a product or service and trust the brand or business that is providing it, they are more ...
Yudhi Koesworodjati   +1 more
doaj   +1 more source

PENGARUH SERVICE QUALITY, BRAND IMAGE, DAN COSTUMER SATISFACTION TERHADAP COSTUMER LOYALTY.

open access: yesEkonomi Digital, 2023
Abstrak Tujuan – Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor yang mempengaruhi Costumer loyalty Sampel – Sampel yang digunakan dalam artikel ini adalah konsumen yang pernah berkunjung ke supermarket 102 responden. Temuan ―Penelitian ini menemukan bahwa service quality dan costumer satisfaction berpengaruh ...
De Irma, Robert Kristaung
openaire   +1 more source

Price Analysis, Marketing Communication, and Brand on Costumer Loyalty

open access: yesInternational Journal of Social Science and Business, 2021
This study aims to test and analyze the influence of the test and analyze the influence of Price, Marketing Communication and Brand Loyalty of the Customers. The phenomenon of decrease in number of subscribers, the price of which is not optimal, marketing communication has not been satisfactory and brands that are less well interesting background of ...
Cyndy Melliani Pratiwi   +3 more
openaire   +2 more sources

The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [PDF]

open access: yes‫مدیریت بازرگانی, 2017
Viral marketing, as an effective factor of modifying costumer behavior, is a new means that encourages individuals to pass on a marketing message to others, which like viruses has potential for exponential growth.
Mehran Rezvani   +2 more
doaj   +1 more source

QADHRU HASAN SEBAGAI MEDIA DALAM MEMBANGUN COSTUMER LOYALTY PADA KOPERASI JASA KEUANGAN SYARIAH

open access: yesJURNAL ISLAM NUSANTARA, 2021
This study aims to analyze and understand the efforts made by BMT NU Besuki Branch in building Customer Loyalty through Qadhru Hasan. This research uses a qualitative case study approach. The data collection technique is done through participant observation, interviews, and documentation.
Muh Hamzah, Rizky Indah Rahayu
openaire   +1 more source

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