Results 11 to 20 of about 160 (152)
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [PDF]
مدیریت بازرگانی, 2017 Viral marketing, as an effective factor of modifying costumer behavior, is a new means that encourages individuals to pass on a marketing message to others, which like viruses has potential for exponential growth.
Mehran Rezvani +2 more
doaj +1 more source
Mokslas - Lietuvos ateitis, 2023 Changing technologies, increasing customer expectations and competition between organizations lead to the fact that the study of factors determining customer loyalty can become a suitable organizational solution for attracting, maintaining and minimizing turnover of consumers.
Skačkauskienė, Ilona, Jotkaitė, Rūta
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Jurnal Manajemen dan Bisnis Kreatif, 2018 ABSTRAK Rumah Makan Waroeng Desa merupakan rumah makan sederhana yang menyajikan masakan khas Sunda menggunakan konsep prasmanan (mengambil makanan sendiri) dan mempunyai menu makanan yang spesial dengan produk unggulannya dan citarasa yang khas ...
Laras Ratu Khalida
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JBMP (Jurnal Bisnis, Manajemen dan Perbankan), 2022 This study examined hedonic value, utilitarian value, perceived quality and customer satisfaction and their impact on consumer loyalty. Data collected used questionnaires with Likert scale 1-5 to measure respondents' responses. The sampling method used in this research was purposive sampling.
Kussudyarsana Kussudyarsana +1 more
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THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2016 The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj +1 more source
Shirkah, 2023 New studies are needed to illuminate the factors that affect customer satisfaction when using sharia banking services in Indonesia. This is especially significant given the existing study gap regarding Indonesia's relatively low number of sharia bank ...
Basrowi Basrowi +2 more
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Almana: Jurnal Manajemen dan Bisnis, 2018 Saat ini, Mobile Banking telah menjadi kebutuhan sehari-hari nasabah. Berbagai bank menawarkan berbagai Mobile Banking salah satu nya Mobile Banking dari Bank CIMB Niaga yang disebut Go-Mobile.
Humaira Qur’ani, Marheni Eka Saputri
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MODEL DEVELOPMENT OF NURSING STUDENT LOYALTY IN POLITEKNIK OF HEALTH
Jurnal Ners, 2017 Introduction: Loyalty of nursing student is an important factor that nursing education should pay attention in order to compete with other nursing educations; involved by perceived value, expectation, and quality assurance in nursing higher education ...
Hammad Hammad +2 more
doaj +1 more source
Menyelidiki Loyalitas Millenial pada Transportasi Online; Studi Mediasi berbasis SEM-PLS
Benefit Jurnal Manajemen dan Bisnis, 2020 The massive transformation of consumer behaviour on the online transportation network platform in Indonesia has still not yet answered comprehensively. We have identified and evaluated several latent constructs based on prior research review.
Muhammad Ashoer +3 more
doaj +1 more source
Jurnal Ilmiah Ekonomi Islam, 2023 The improvement of internet creates many e-commerce in Indonesia. E-commerce became a receptacle for millennial generation who want to buy goods and services online. In Indonesia, Shopee is e-commerce that has become market leader. Shopee is using Islamic marketing mix to maintain its position in Indonesian market.
Moch Syafi'i +3 more
openaire +1 more source