Results 11 to 20 of about 8,049 (189)

Price Analysis, Marketing Communication, and Brand on Costumer Loyalty

open access: yesInternational Journal of Social Science and Business, 2021
This study aims to test and analyze the influence of the test and analyze the influence of Price, Marketing Communication and Brand Loyalty of the Customers. The phenomenon of decrease in number of subscribers, the price of which is not optimal, marketing communication has not been satisfactory and brands that are less well interesting background of ...
Cyndy Melliani Pratiwi   +3 more
openaire   +2 more sources

RESEARCH ON FACTORS DETERMINING LOYALTY OF COSTUMERS OF COMPANIES PROVIDING ACCOMMODATION AND CATERING SERVICES IN LITHUANIA

open access: yesMokslas - Lietuvos ateitis, 2023
Changing technologies, increasing customer expectations and competition between organizations lead to the fact that the study of factors determining customer loyalty can become a suitable organizational solution for attracting, maintaining and minimizing turnover of consumers.
Skačkauskienė, Ilona, Jotkaitė, Rūta
openaire   +2 more sources

PENGARUH KUALITAS PELAYANAN DAN BAURAN PEMASARAN TERHADAP KEPUASAN PELANGGAN DAN IMPLIKASINYA PADA LOYALITAS PELANGGAN DI RUMAH MAKAN WAROENG DESA KARAWANG

open access: yesJurnal Manajemen dan Bisnis Kreatif, 2018
ABSTRAK Rumah Makan Waroeng Desa merupakan rumah makan sederhana yang menyajikan masakan khas Sunda menggunakan konsep prasmanan (mengambil makanan sendiri) dan mempunyai menu makanan yang spesial dengan produk unggulannya dan citarasa yang khas ...
Laras Ratu Khalida
doaj   +3 more sources

The Impact of Hedonic, Utilitarian Value, and Perceived Quality Toward Costumer Loyalty in Cosmetic Industry

open access: yesJBMP (Jurnal Bisnis, Manajemen dan Perbankan), 2022
This study examined hedonic value, utilitarian value, perceived quality and customer satisfaction and their impact on consumer loyalty. Data collected used questionnaires with Likert scale 1-5 to measure respondents' responses. The sampling method used in this research was  purposive sampling.
Kussudyarsana Kussudyarsana   +1 more
openaire   +1 more source

THE EFFECTS OF SERVICE QUALITY AND CORPORATE REBRANDING ON BRAND IMAGE, CUSTOMER SATISFACTION, BRAND EQUITY AND CUSTOMER LOYALTY: STUDY IN ADVERTISING COMPANY AT TVONE [PDF]

open access: yesRussian Journal of Agricultural and Socio-Economic Sciences, 2016
The purpose of this study was to analyze the effects of service quality on brand image, service quality on customer satisfaction, service quality on brand equity, service quality on customer loyalty, corporate rebranding on brand image, corporate ...
Chaniago A.
doaj   +1 more source

Unpacking the Impact of Customer Perceived Value and Competitive Advantage on Customer Loyalty: The Mediating Role of Trust

open access: yesShirkah, 2023
New studies are needed to illuminate the factors that affect customer satisfaction when using sharia banking services in Indonesia. This is especially significant given the existing study gap regarding Indonesia's relatively low number of sharia bank ...
Basrowi Basrowi   +2 more
doaj   +1 more source

PENGARUH BRAND TRUST DAN COSTUMER SATISFACTION PRODUK GO-MOBILE TERHADAP CONSUMER LOYALTY PADA PT BANK CIMB NIAGA TBK

open access: yesAlmana: Jurnal Manajemen dan Bisnis, 2018
Saat ini, Mobile Banking telah menjadi kebutuhan sehari-hari nasabah. Berbagai bank menawarkan berbagai Mobile Banking salah satu nya Mobile Banking dari Bank CIMB Niaga yang disebut Go-Mobile.
Humaira Qur’ani, Marheni Eka Saputri
doaj   +1 more source

MODEL DEVELOPMENT OF NURSING STUDENT LOYALTY IN POLITEKNIK OF HEALTH

open access: yesJurnal Ners, 2017
Introduction: Loyalty of nursing student is an important factor that nursing education should pay attention in order to compete with other nursing educations; involved by perceived value, expectation, and quality assurance in nursing higher education ...
Hammad Hammad   +2 more
doaj   +1 more source

Menyelidiki Loyalitas Millenial pada Transportasi Online; Studi Mediasi berbasis SEM-PLS

open access: yesBenefit Jurnal Manajemen dan Bisnis, 2020
The massive transformation of consumer behaviour on the online transportation network platform in Indonesia has still not yet answered comprehensively. We have identified and evaluated several latent constructs based on prior research review.
Muhammad Ashoer   +3 more
doaj   +1 more source

PERAN KUALITAS JASA PADA KEPUASAN SERTA DAMPAKNYA TERHADAP LOYALITAS DAN NIAT BERALIH NASABAH PT PEGADAIAN DI SURABAYA

open access: yesJournal of Business & Banking, 2014
This research examines the effect of service quality on satisfaction and its impact on customer loyalty and intention to switch of the customers of PT. Pegadaian in Surabaya.
Addis Al Hazmi, Emma Yulianti
doaj   +1 more source

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