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The effect of brand positioning on costumer loyalty: An empirical study of the Iberdrola case
Management Letters/Cuadernos de Gestión, 2002 This paper analyses the effect of brand positioning on customer loyalty. Based on data of a survey of clients of the energy utility Iberdrola, the study measures the loyalty effect of the company’s perceived positioningFor this purpose, a positioning ...
VANESSA APAOLAZA IBÁÑEZ +2 more
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Dinasti International Journal of Economics Finance & AccountingThe culinary business is a crisis-resistant business because food is a basic human need. With the growth of the culinary business, Kopontren Musa’adah owned by Pondok Pesantren Salafiyah Syafi’iyah Sukorejo seized this opportunity by opening a culinary venture named Dapur Cita Rasa Berkah.
Lusi Oktaviani, Moh Hafid
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Jurnal Aplikasi Manajemen, 2019 This research is motivated by the opportunity to start a business by looking at opportunities among drinks-fruit drinks that have been known among the community.
Neoda Farizan +2 more
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Advances in economics, business and management research, 2023 Andi Ratna Sari Dewi
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Loyalty programs in hospitality on the example of hotel Holiday Inn Suschevsky [PDF]
Turističko Poslovanje, 2021 This paper will present one of the basic aspects of the formation of constant priorities of the company - customer loyalty, on the example o f the hotel market in the Russian Federation.
Tošić Violeta +2 more
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EduvestDigitalization and rising demand for branded content have reshaped Indonesia’s creative industry over the past decade. The post-pandemic shift toward digital content, social media marketing, and integrated creative solutions has pushed agencies to innovate continuously. Competition has grown not only among established agencies but also with the rise of
exaly +2 more sources
Jurnal Manajemen Industri dan Logistik, 2023 The number of people who send goods to each other makes delivery services very important. The development of internet technology has a great contribution to the community need for goods delivery services.
Hardi Mulyono +2 more
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The effect of customer value and trust on customer satisfaction and its impact on customer loyalty
JPPI (Jurnal Penelitian Pendidikan Indonesia), 2023 Customer value and trust are important factors that can significantly impact customer satisfaction. When a customer perceives that they are receiving value from a product or service and trust the brand or business that is providing it, they are more ...
Yudhi Koesworodjati +1 more
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PENGARUH SERVICE QUALITY, BRAND IMAGE, DAN COSTUMER SATISFACTION TERHADAP COSTUMER LOYALTY.
Ekonomi Digital, 2023 Abstrak Tujuan – Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor yang mempengaruhi Costumer loyalty Sampel – Sampel yang digunakan dalam artikel ini adalah konsumen yang pernah berkunjung ke supermarket 102 responden. Temuan ―Penelitian ini menemukan bahwa service quality dan costumer satisfaction berpengaruh ...
De Irma, Robert Kristaung
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The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [PDF]
مدیریت بازرگانی, 2017 Viral marketing, as an effective factor of modifying costumer behavior, is a new means that encourages individuals to pass on a marketing message to others, which like viruses has potential for exponential growth.
Mehran Rezvani +2 more
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