Environmental Performance Drivers: A Political Cost Approach
Business Strategy and the Environment, EarlyView.ABSTRACT We contribute to the business strategy and the environment literature by examining the effect of political cost pressures on corporate environmental performance in the context of United Kingdom‐listed firms. Drawing on a sample of non‐financial firms from the FTSE All‐Share Index over a period of 10 years (2013–2022), we construct novel ...
Kazi Abul Bashar Muhammad Afzal Hossain +2 more
wiley +1 more source
The influence of customer based brand ekvity on customer responses – the newly opened West Hill Mall in Ghana [PDF]
Trendy v podnikání, 2016 The interest of this study is to understand customer based brand equity and its effect on consumers’ willingness to pay price premiums, consumers’ attitude towards brand preference and purchase intention at the newly open West Hills Mall in Ghana.
Amegbe Hayford
doaj
Brand Equity Creation through a Moderated Mediation Model in the Luxury Brand Industry
The Lahore Journal of Business, 2023 This research gauges the role of brand experience and perceived social media marketing activities in the creation of consumer-based brand equity using a stimulus organism-response model.
Mehrukh Salman
doaj
How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years. [PDF]
J Acad Mark Sci, 2023 Luffarelli J, Delre SA, Landgraf P.
europepmc +1 more source
Valeur marketing et valeur financière de la marque : Vers un modèle intégrateur. [PDF]
Si les chercheurs en marketing se sont depuis toujours intéressés au concept de marque, il fait depuis peu, l’objet de nombreuses recherches en finance.
Farjaudon, Anne-Laure +1 more
core
Analisis Pengaruh Kepercayaan, Kekuatan Merek (Brand Equity), Kepuasan dan Kualitas Layanan Terhadap [PDF]
, 2015 This study aims to determine Is the confidence, the strength of the brand (brand equity), satisfaction and service quality significantly influence consumer purchasing decisions lightweight steel roof truss (Pryda) Raka Mitra Jaya CV and analyze which of ...
Pramono, Y. E. (Yuniar)
core
Mandatory TCFD Disclosure and Corporate Financial Performance: Evidence From UK Non‐Financial Firms
Business Strategy and the Environment, EarlyView.ABSTRACT The escalating urgency of climate change has intensified calls for transparent corporate reporting on climate‐related risks and opportunities. This study examines the causal impact of the United Kingdom's mandatory Task Force on Climate‐Related Financial Disclosures (TCFD) framework on the financial performance of non‐financial firms.
Prashant Gupta
wiley +1 more source
Making Brand Management Accountable : The Influence of Brand Relevance, Globalness and Architecture on Brand Efficiency [PDF]
, 2008 Brand managers are under increased pressure to illustrate the performance of their multimillion dollar expenditures. Many marketers believe brands are important because they influence customer decisions and ultimately create financial value.
Bauer, Hans H. +3 more
core
Business Strategy and the Environment, EarlyView.ABSTRACT The apparel industry is one of the world's most profitable sectors but also among the most environmentally damaging. Growing sustainability pressures have led companies to adopt diverse strategies to reduce their impact, yet no single study has systematically analysed these approaches or their consumer implications.
Maria Leonor Ferreira +1 more
wiley +1 more source
Measuring the influence of customer-based store brand equity in the purchase intention
Management Letters/Cuadernos de Gestión, 2015 Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity.
Cristina Calvo Porral +3 more
doaj +1 more source