Results 101 to 110 of about 24,928,800 (238)
Dynamic Spillovers Between FinTech, Blockchain, and Green Finance: A Quantile Connectedness Approach
Business Strategy and the Environment, EarlyView.ABSTRACT This paper explores how financial innovation and environmental sustainability intersect by analyzing spillovers between FinTech, blockchain energy use, and green finance. Using a Quantile Vector Autoregression (QVAR) framework, we examine weekly data from 2018 to 2024 across 11 digital, environmental, and macro‐financial indices.
Mehmet Sahiner, Sisi Sung, James Devlin
wiley +1 more source
Jurnal Ekonomi dan Bisnis Airlangga, 2007 Customer buying decision making is a customer's respond to the provider's strategies. Buying decision made by customer based on their beliefs is the right decision. It would develop the customers' confidence on their decision.
Sri Wahyuni Astuti, I Gede Cahyadi
doaj
DEVELOPMENT OF A SCALE FOR MEASURING CUSTOMER-BASED BRAND EQUITY
Ekonomski pregled, 2002 Svrha je istraživanja bilo razvijanje ljestvice za mjerenje tržišne vrijednosti marke sa stanovišta potrošača. Kao osnova upotrijebljen je Kellerov model tržišne vrijednosti marke, pa su stoga za mjerenje tržišne vrijednosti marke upotrijebljene četiri dimenzije: poznatost marke i snaga, preferiranost i jedinstvenost asocijacija na marku.
openaire +2 more sources
Formalising Sustainability Management as a Core Process Group in Project Management
Business Strategy and the Environment, EarlyView.ABSTRACT Sustainability has become a strategic imperative for organisations, yet widely used project management standards such as the PMBoK sixth and seventh editions still do not formalise how sustainability should be embedded across project work. This gap matters because PMBoK‐based processes shape governance, roles, documentation and performance ...
Cinzia Dessi +3 more
wiley +1 more source
Generating global brand equity through corporate social responsibility to key stakeholders [PDF]
In this paper we argue that corporate social responsibility (CSR) to various stakeholders (customers, shareholders, employees, suppliers, and community) has a positive effect on global brand equity (BE).
Anna Torres +3 more
core +4 more sources
MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN
, 2013 MEASURING CUSTOMER-BASED BRAND EQUITY ON BRANDED CLOTHING LINE MARKET AMONG JAKARTA WOMEN - Branded Clothing Line, Consumer Based Brand Equity, ZARA, Mango, Forever 21, Brand Equity, Perceived Quality, Brand Awareness, Brand Association, Brand ...
HELEN, HELEN
core
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines sustainable entrepreneurship (SE) in emerging economies through the case of Black Cacau, a Brazilian bean‐to‐bar enterprise integrating agroforestry, direct trade, and Afro‐Brazilian cultural empowerment. Adapting the Patagonia‐based framework of Allal‐Chérif et al., the study explores how SE operates under conditions of ...
Marcelo Dionisio
wiley +1 more source
Customer-based brand equity von Tourismusdestinationen
, 2022 This master thesis deals with the application of customer-based brand equity on tourism destinations (CBBETD). Previous research shows that CBBETD is a helpful tool to compare competing destinations with each other and further supports the development of a branding strategy.
openaire +1 more source
A Critical Analysis of Microsoft's Rhetoric and Reality of Sustainability Engagement
Business Strategy and the Environment, EarlyView.ABSTRACT This study critically examines Microsoft's environmental, social and governance (ESG) rhetoric and operational reality, to offer insights that extend beyond conventional greenwashing or bluewashing. Drawing on over 20 years of Microsoft's sustainability reports (2003–2024), third‐party ESG evaluations and media investigations, it employs ...
Omaima A. G. Hassan, Iqbal Khadaroo
wiley +1 more source
Corporate Environmental Responsibility and Cost of Equity Capital: A Meta‐Analytical Review
Business Strategy and the Environment, EarlyView.ABSTRACT Despite extensive research on the relationship between corporate environmental responsibility (CER) and cost of equity capital (COEC), empirical evidence remains inconsistent. This study addresses these inconsistencies through a comprehensive meta‐analysis of 1139 effect sizes from 75 studies.
Robert Witte +2 more
wiley +1 more source