Results 101 to 110 of about 9,015 (304)
Measuring the influence of customer-based store brand equity in the purchase intention
Management Letters/Cuadernos de Gestión, 2015 Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity.
Cristina Calvo Porral +3 more
doaj +1 more source
The celebrity endorsement and customer-based brand equity
, 2021 Günümüzde şirketlerin başarıyı yakalayabilmesi ve tüketiciler arasında popüler olabilmesi açısından markalaşmak son derece önemlidir. İnsanlar bildikleri ve güvendikleri markaları daha çok satın almakta ve çevrelerine bu markayı tavsiye etmektedirler. Ünlü kişiler oluşturdukları pozitif etki ve imaj sayesinde tüketiciler tarafından takip edilmektedir ...
openaire +1 more source
Drivers of Nature‐Related Investment Strategies Among Institutional Investors
Business Strategy and the Environment, EarlyView.ABSTRACT Institutional investors are increasingly responding to biodiversity loss through nature‐related investment strategies. Using survey data from 557 institutional investors, this study examines the drivers of strategy selection and how biodiversity risk is integrated across investor types, sizes, and regions.
Emma Olofsson
wiley +1 more source
Translating Circularity Into Strategy: A Governance Meta‐Capability Framework
Business Strategy and the Environment, EarlyView.ABSTRACT Firms struggle to transition to circular economy (CE) models, often citing external barriers. Yet some firms succeed, whereas others fail: Why? We argue that success depends on a specific governance capability—a meta‐capability that allows firms to (1) sense and strategically reframe CE imperatives, (2) seize opportunities by aligning diverse ...
Felix Carl Schultz +1 more
wiley +1 more source
Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis [PDF]
The belief that individual difference in brand preference or choice behavior are caused by personality differences has not always been supported by empirical research.
Rajagopal
core
This research, building on social identity and social exchange theories, investigates the multilevel relationships among branding culture, person-brand fit, brand citizenship behavior, customer loyalty, and customer-based brand equity.
江旭新;曾忠蕙
core +1 more source
DEVELOPMENT OF A SCALE FOR MEASURING CUSTOMER-BASED BRAND EQUITY
Ekonomski pregled, 2002 Svrha je istraživanja bilo razvijanje ljestvice za mjerenje tržišne vrijednosti marke sa stanovišta potrošača. Kao osnova upotrijebljen je Kellerov model tržišne vrijednosti marke, pa su stoga za mjerenje tržišne vrijednosti marke upotrijebljene četiri dimenzije: poznatost marke i snaga, preferiranost i jedinstvenost asocijacija na marku.
openaire +2 more sources
Current Trends and Future Research in Management Control for Sustainability in Retail
Business Strategy and the Environment, EarlyView.ABSTRACT The growing emphasis on sustainability in the retail sector, driven by regulatory frameworks, market trends and consumer demand, has placed management control at the forefront of facilitating sustainability practices. Despite increasing academic interest in this area, the literature is fragmented and provides limited sector‐specific insight ...
Miguel Gil, Mart Ots, Timur Uman
wiley +1 more source
Brand Equity and Customer Life Cycle in Start-Ups [PDF]
The relationship between brand equity and the customer life cycle has garnered increasing attention, especially in the context of start-ups where establishing a solid brand presence is crucial for long-term success.
Michael Oyedele Oyenuga ,Chok Nyen Vu
core +1 more source
Societal communication and brand equity [PDF]
Previous research on corporate social responsibility generally acknowledges that consumers develop more favourable perceptions of responsible firms.
Florence Benoît-Moreau +1 more
core +2 more sources