Results 121 to 130 of about 24,928,800 (238)
Customer based brand equity: evidence from the hotel industry
, 2007 Due to copyright restrictions, the access to the publisher version (published version) of this article is only available via subscription. You may have access to the Publisher Version of this article through the publisher web site or online databases, if
Kayaman, Rüçhan, Araslı, Hüseyin
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Business Strategy and the Environment, EarlyView.ABSTRACT Circular economy (CE) and social entrepreneurship (SE) are increasingly recognised as critical pathways for sustainable development, yet CE research often underplays social inclusion, particularly in low‐ and middle‐income countries (LMICs).
Maria L. Granados, Adeyemi Adelekan
wiley +1 more source
Edukasi Islami: Jurnal Pendidikan IslamThe objectives of this study is to explore brand equity of Islamic higher education (IHE) in Indonesia. This research is field research with descriptive quantitative approach.
Ahmad Juhaidi, Syaifuddin Syaifuddin
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Business Strategy and the Environment, EarlyView.ABSTRACT Financial capital is widely recognized as having the potential to provide investments needed for net‐zero transitions. While recent empirical studies reveal that financial digitalization and fintech have changed Chinese banks' loan portfolios and business models, they stem from credit restrictions on heavily polluting enterprises and from ...
Akihisa Mori
wiley +1 more source
Asset Redeployability and Biodiversity Risk
Business Strategy and the Environment, EarlyView.ABSTRACT We examine how asset redeployability influences a firm's exposure to biodiversity risk. Our empirical analysis provides robust evidence that firms possessing greater levels of redeployable assets exhibit significantly lower biodiversity risk.
Mostafa Monzur Hasan +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Adopting a signaling perspective, this study examines whether corporate green patenting reduces the cost of equity by mitigating information asymmetry in capital markets. Using longitudinal panel data from South Korea, we find that green patenting—encapsulating technological innovation related to energy, environmental protection, and climate ...
Jeongdae Yim, Su‐Yol Lee
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The purpose of this research is to determine the impact of entrepreneurs' sustainability knowledge, orientation, and intentions on their sustainability‐focused entrepreneurial actions. The research is based on the theory of planned behavior. The study is designed as cross‐sectional quantitative research.
İbrahim Turkmen, Burçin Karahan
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Business Strategy and the Environment, EarlyView.ABSTRACT Despite increasing adoption of sustainable business models, environmental decline and social disparities continue to accelerate. Strong sustainable business models offer an alternative by prioritizing ecological limits and systemic change. Drawing on an integrative literature review and business model modularization, this study examines how ...
Maike Gossen +3 more
wiley +1 more source
The brand equity: evidence on marketing investment [PDF]
The author presents a model of the brand equity dimensions and how the model behaves if there are different marketing investments in the value of the brand.
Davcik, Nebojsa
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